Social Outreach Manager  

Introduction 
 

Greenpark's continued success is built upon the quality of the assets we deliver.  
 

Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.   
 

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.  
 

This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.   
 

Why The Role Exists 
 

To produce best-in-class social media influencer strategies and tactics that deliver outstanding results 
 

To develop and grow Influencer Strategy and Management as a service for GPC clients 
 

To work effectively within the parameters of the social media process 
 

Manage and maintain processes across social media projects in the agency 
 

What The Role Covers 
 

Ownership of social media management for assigned GPC projects in Malaysia

Conducting industry research and data analysis to identify the most appropriate strategy approaches to client projects 
 

Working with creative production and client services team on content strategy and scheduling, and ensuring outputs meet client briefs 
 

Overall measuring the quality of social media from the agency 
 

Reporting and Communication Structure  
 

This role reports to and advises the Social Media Director (APAC) and Social Lead in the agency. 
 

Responsibilities 
 

Initiate and lead strategic and targeted engagement of key opinion leaders, to increase visibility of client’s brand in local market 
 

Oversee the implementation and effectiveness of outreach plan through multiple social local outreach initiatives to target audiences, e.g. Influencers, content creators, Youtubers, Creatives, DJs, musicians, agency partners, social seeders, production house etc. 
 

Build and maintain sustainable relationships with stakeholders, monitor outreach calendar and coordinate initiatives accordingly 
 

Identify key opinion leaders for brand campaigns and outreach initiatives that maximizes ROI and achieve campaign KPIs. 
 

Influencer outreach, negotiation and contracting to ensure an optimal outcome of projects. 
 

Proofread and oversee key opinion leader generated branded content to ensure campaign messaging, timelines and deliverables are met. 
 

Create, analyze and assess performance of outreach initiatives through project reporting and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics 
 

Staying up-to-date with relevant industry trends 
 

Support local social media manager for customer enquiries and reporting 
 

Performance review and personal development 
 

Bi-Annual review by Social Media Lead on the basis of: 
 

Performance of social media strategies for client projects 
 

Client feedback and satisfaction 
 

Resourcefulness, independence and ability to work and deliver in a fast-paced environment under tight timelines 
 

Responsiveness of clients to client’s briefs and requests 
 

Quality assurance and attention to detail 
 

Ability to multi-task across different projects. 
 

Understanding of local outreach strategies and the KOL industry