Social Media Team Lead (iGaming, On-site Warsaw)

Medier

Warsaw, Poland permanent

Posted: February 24, 2026

Job Description

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for an experienced Social Media Team Lead with iGaming experience to own and scale the social media function for our brands.

This is a leadership role with full ownership of strategy, team management, performance metrics, and business impact.

Location: Warsaw (on-site). We will be happy to relocate you!

Key Responsibilities:

• Own and execute the full SMM roadmap across key platforms (TikTok, Instagram, YouTube, Telegram).

• Develop data-driven social strategies aligned with brand positioning and revenue goals.

• Build structured quarterly and monthly content planning systems.

• Scale multi-platform campaigns focused on engagement, traffic, and revenue growth.

• Own KPI framework and reporting (monthly/quarterly).

• Drive performance based on ER/ERR, reach & impressions growth, CTR/CPM/CPC optimisation, conversion rate, FTDs, LTV contribution, and ROI.

• Implement A/B testing and structured optimisation processes.

• Ensure social media contributes measurably to acquisition and retention goals.

• Lead and manage a cross-functional SMM team (content, design, video, influencers, copywriters).

• Build and scale SMM operations, workflows, and accountability structure.

• Set goals, track performance, and mentor team members.

• Coordinate closely with performance marketing, brand, and product teams.

• Monitor competitors and industry trends.

• Translate insights into actionable strategy improvements.

Requirements:

• 5+ years of hands-on SMM experience.

• Minimum 2 years of experience in a Team Lead / Supervisor role in Social Media.

• 2+ years in iGaming / Betting (mandatory).

• Proven experience building or scaling SMM operations.

• Strong analytical mindset with experience working with performance-driven KPIs (FTDs, ROI, LTV, CTR, ER/ERR).

• Experience managing cross-functional teams and external vendors.

• Working knowledge of Meta Ads Manager and paid amplification.

• Fluent English.

Reshape marketing with us. Let’s work!

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