Social Media Strategist

We are seeking a Social Media Strategist to help us redefine the music industry. We've invented a new technology to produce on-demand vinyl records and built a web platform for music creators to create and sell their products worldwide via our store at zero cost. We partner with leading record labels, streaming services, digital providers, distributors, and iconic global artists to build a global solution for physical media, but most importantly, we give small and emerging artists frictionless access to offer vinyl and CDs to their fans through our innovative solution and planned production/fulfilment centres in Europe, the USA, and Asia. The vinyl market has grown over 20% yearly for the last 16 years, and CDs are growing again for the first time in two decades. By 2030, there will be nearly 200 million music creators worldwide (with AI accelerating this even further). Most would love to have their music on vinyl or CD for friends, family, and fans, many would happily buy a record for around $30 if accessible without high costs or minimums, which our scalable on-demand tech makes possible. elasticStage delivers easy, affordable access to this booming opportunity.

We’re looking for a Social Media Strategist who will own elasticStage’s entire organic social presence and turn it into our biggest growth driver. You’ll build the voice, aesthetic and daily rhythm that makes creators say “I need to be on this platform” and fans say “I want that record”.

This is not a “post and pray” role. You’ll be the person who decides what we say, how often, in what format, and with which creators and you’ll be judged on real numbers: follower growth, engagement rate, referral traffic, creator sign-ups and actual orders driven from social. If you live for music, love building communities online, and get a buzz from seeing your posts turn into real revenue, this role was made for you.

Come join us and help scale a fast-growing, high profile industry disruptor!

Responsibilities:

• Own elasticStage’s entire organic social media strategy and content calendar across TikTok, Instagram, YouTube, X (Twitter), LinkedIn, and Facebook, turning social into a primary growth channel.
• Create, produce, and/or commission scroll-stopping organic content (short-form video, carousels, Reels, Stories, threads) that drives engagement, shares, saves, creator sign-ups, and real orders.
• Define and evolve elasticStage’s social voice, visual aesthetic, and posting rhythm, ensuring a consistent, authentic, and unmistakable brand presence.
• Grow and engage a high-quality community of independent artists, labels, and music fans, actively participating in conversations, comments, and DMs.
• Identify, pitch, and manage creator and influencer partnerships (from micro to mid-tier), working directly with music creators to generate authentic platform advocacy.
• Turn social engagement into measurable business impact, driving referral traffic, platform sign-ups, and sales through clear calls-to-action and content strategy.
• Track, analyse, and optimise social performance across key metrics including follower growth, engagement rate, reach, referral traffic, creator sign-ups, and orders.
• Collaborate closely with SEO, marketing, and product teams to ensure social content supports search visibility and broader growth initiatives.
• Surface insights from comments, DMs, and community feedback to inform content ideas, creator outreach, and product improvements.
• Stay on top of platform trends, formats, and cultural moments in music and creator communities, adapting quickly to what’s working and what’s next.

Requirements:
• 5+ years of hands-on social media strategy and execution, with proven success in viral content
• Deep expertise in growing organic accounts exponentially through Gen Z-native tactics: jumping on trending audio/sounds, meme formats, pop culture hijacks, comment-section raids, and short-form video chaos that feels spontaneous and human, not corporate.
• Track record of turning entertainment into measurable business impact, driving sign-ups, creator onboardings, platform orders, referral traffic, and revenue from social (not just likes/views; show the numbers on conversions and LTV uplift).
• Proven experience securing and managing creator/influencer partnerships from cold outreach to full campaign delivery, especially in music, creator economy, or niche communities where authenticity wins.
• Extremely comfortable with data: analyzing GA4, native platform insights, link tracking, attribution models, and social SEO signals (e.g., how viral shares/content drive organic search visibility, backlinks, and keyword rankings).
• Killer creative instincts for 2026 internet culture
• Exceptional written, visual, and storytelling skills
• Genuine, obsessive passion for independent music, creators, and the vinyl/CD revival scene, bonus if you've got personal ties to artists/labels or live the "music discovery on social" life.
• Bonus (big ones): Hands-on short-form video production/editing (CapCut, Premiere, etc.), deep music industry knowledge, basic SEO fundamentals (social signals, content syndication)

Benefits:
What We Offer:

• Industry-Leading Salary Package: Enjoy a highly competitive salary package that rewards your expertise and hard work.
• Flexible time off: 25 days of paid holiday, a paid birthday off, and remote-friendly working.
• Comprehensive Pension Scheme: Secure your future with our robust pension scheme.
• Cutting-Edge Tech Office Environment: Work in a modern, tech-driven office environment equipped with the latest tools and technology.
• Medical Insurance: Protect yourself with our comprehensive medical insurance plan.

Work Location:

• Enjoy a hybrid work model with the flexibility to work from home, while spending at least 2 days a week in our vibrant London, King's Cross office.