Social Media Specialist

Walker Tape® is hiring a Social Media Specialist to join our team!

A Bit About Walker Tape®

Walker Tape® is the industry leader in tapes and adhesives for hair replacement systems. Our company creates and customizes tapes and adhesives for just about any industry, particularly beauty. Walker Tape® was started in 1985, and we haven’t taken a break yet. Even though we've grown a lot in the last few years, we're committed to maintaining a close-knit team culture. Walker Tape® is an equal opportunity employer. We believe that diversity is an asset, and that diverse backgrounds, beliefs, and experiences are crucial to our success. Our goal is to develop a team of hardworking, sharp, and diverse individuals.

How You’ll Fit In

We strive to make working at Walker Tape® an awesome experience. Our team is full of exceptional individuals who we genuinely value. Here’s how we operate:

Take Time Off

Once you’re hired, you’ll receive 44 hours of paid time off. After your six-month anniversary, you’ll earn an additional 60 hours of PTO. Our PTO schedule is based on years of service, meaning as you stay with the company, you'll be allotted more PTO each year. We want you to be able to get out and do fun stuff!

Keep Learning

At Walker Tape, we’re committed to your growth! You can access training opportunities to enhance your skills and knowledge with manager approval.

Benefits

Walker Tape® covers 90% of the premiums for your medical, vision, and dental insurance.

We also cover 100% of the premium for a $50,000 life insurance policy for you, and $10,000 for your spouse and each of your dependents! Walker Tape® also offers the following employee-paid benefits:

Voluntary Life Insurance

Short Term Disability Insurance

Critical Illness Insurance

Accident Insurance

Walker Tape® also provides a generous 401(k) retirement plan with employer contributions, no match required!

Bonus Opportunities

There are opportunities for bonuses. You’ll be in on that from day one. When Walker Tape® wins, so do you.

Job Summary

Walker Tape Company is seeking a creative and organized Social Media Specialist to support the execution of our social media strategy across Instagram, LinkedIn, Facebook, TikTok, and Pinterest. This role works closely with the Senior Creative Marketing Manager and the Marketing team to bring creative concepts and business goals to life through engaging, on-brand content that grows our audience, strengthens brand awareness, and supports revenue growth. In addition to content creation and community engagement, the Social Media Specialist will assist with project coordination and administrative tasks to help ensure marketing initiatives are executed efficiently and consistently. 

What You’ll Do 

Social Media & Content Execution 

Create, schedule, publish, and manage content across all Walker Tape social media platforms 

Write platform-appropriate copy that aligns with brand voice and campaign goals 

Collaborate with the Marketing team to execute social media campaigns and promotions 

Capture, edit, and publish short-form videos, tutorials, and behind-the-scenes content 

Assist with influencer collaborations, including outreach, coordination, and content tracking 

Monitor comments, messages, and user-generated content to support engagement 

Research social trends and platform updates, sharing insights with the team 

Track performance, analyze KPIs, and report on content and campaign effectiveness 

Maintain weekly and monthly editorial calendars 

Support affiliate marketing efforts, including onboarding affiliates, sharing assets, and tracking performance 

Collaborate with influencers and creators to source authentic, on-brand content 

Coordinate creator campaigns from outreach through content delivery and posting timelines 

Project Coordination & Support 

Support photoshoots and video productions by coordinating photographers, models, locations, and schedules 

Assist with sourcing and managing creative vendors 

Help manage timelines, budgets, and project details across marketing initiatives 

Own some meeting coordination, notes, and follow-ups as needed 

Support blog and email marketing efforts when needed 

What We’re Looking For 

2–3 years of experience in social media management or content creation 

Bachelor’s degree in Marketing, Communications, Journalism, New Media, or related field (preferred) 

Strong writing and editing skills with attention to detail 

Hands-on experience with photography and basic videography 

Experience using video editing tools (iMovie, CapCut, or similar) 

Familiarity with social analytics tools and performance tracking 

Proficiency with Google Workspace, Microsoft Office, and project management tools 

Strong organizational skills and ability to manage multiple projects at once 

Positive, collaborative, and adaptable attitude

  Physical Requirements

Prolonged periods sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times. 

Walker Tape® is an equal employment opportunity employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Background checks and/or drug screening will be required upon hire.