Social Media Specialist

About Teamified

Teamified works with top enterprises and digital native businesses in Australia helping them build their remote teams in India, Philippines and Sri Lanka. We pride ourselves with hiring great teams to work on exciting game changing technology. Teamified currently has 200+ engineers, testers, product managers etc. working across 20+ partners. We focus on uplifting the way organisations build and manage their remote teams through great working relationships, trust, integrity, culture and hiring processes. Additional to this we are building our own technology product offerings. We strive to deliver the best outcomes for our customers, our partners and our people.

About Our Client

Our client is a creative studio where anything is possible. Beyond identity, brand and communications, they focus on uncovering what makes each business unique and bringing the strongest ideas forward. They pride themselves on close collaboration, working to deeply understand their clients’ business, market and audience, and how these elements intersect. Known for craft and insight, they operate as more than a traditional agency, challenging and inspiring their clients to achieve meaningful outcomes. Their experienced team spans marketing strategy, research and insights, brand strategy, design, advertising communications, social media strategy, community management, digital technology, website and UX, data analysis and targeted marketing. For our client, creativity is only successful when it delivers commercial results, and they are committed to achieving outcomes that ensure their clients never have to settle for less.

About the Role

The Paid Social & Content Performance Specialist is responsible for driving both brand growth and measurable commercial results across our clients’ social media channels.

This hybrid role blends creative content execution with paid media strategy and performance optimisation. You will manage the full social ecosystem — from developing and producing engaging organic content to planning, launching, and scaling paid campaigns that generate leads, sales, and strong return on ad spend.

The objective is to ensure our clients’ social presence is not only compelling and on-brand, but strategically built to convert, grow, and deliver tangible business outcomes.

KEY RESPONSIBILITIES:

1. Organic Content Strategy & Creation

• Produce short-form and long-form video content (Reels, TikToks, YouTube Shorts)

• Develop platform-specific content strategies

• Write compelling captions, hooks, scripts, and storytelling content

• Design or collaborate with designers on carousels, graphics, and visual posts

• Maintain consistent tone of voice and brand identity

• Stay ahead of social trends and adapt them creatively

• Optimise content for each platform’s algorithm

Platforms managed may include:

Instagram

TikTok

YouTube

LinkedIn

X

2. Community & Brand Growth

• Respond to comments and DMs in line with brand voice

• Encourage engagement through strong calls-to-action

• Build and nurture online communities

• Establish brand authority and personality

• Identify opportunities for collaboration, partnerships, or growth

3. Paid Social Strategy & Execution

• Plan and launch paid campaigns aligned to client business objectives

• Define audience targeting, budgets, and bidding strategies

• Build structured conversion funnels (awareness → consideration → conversion)

• Manage campaigns across:

Meta (Facebook & Instagram Ads)

TikTok Ads

LinkedIn Ads

YouTube Ads

X Ads

4. Performance Optimisation & Testing

• Monitor KPIs daily (CPC, CPA, CTR, ROAS)

• Conduct A/B testing (creative, copy, audience, placements)

• Scale high-performing campaigns

• Reduce wasted ad spend

• Continuously improve conversion rates

5. Data, Reporting & Insights

• Track conversion events, pixels, and attribution

• Analyse campaign and organic performance

• Build weekly and monthly performance reports

• Translate data into clear insights and strategic recommendations

• Forecast performance and expected returns

• Identify revenue growth opportunities for clients and the agency

6. Cross-Team Collaboration

• Work closely with Creative Director & Design team to elevate content quality

• Collaborate with account managers on client strategy

• Align with client sales teams on lead quality

• Provide strategic recommendations proactively

Requirements:
REQUIRED SKILLS & EXPERIENCE:

• 3–5+ years in social media management and paid media buying

• Strong content creation and video editing skills

• Advanced understanding of paid social advertising platforms

• Strong analytical and commercial mindset

• Experience with conversion tracking, pixels, and attribution

• A/B testing and optimisation expertise

• Budget forecasting and revenue modelling capability

• Proficiency in Excel / Google Sheets

• Excellent written and verbal communication skills

• Ability to balance creativity with performance metrics

SUCCESS METRICS:

• Quality and consistency of content

• Organic growth (reach, engagement, follower growth)

• Cost Per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Conversion Rate

• Campaign profitability

• Lead quality / Revenue generated

• Quality and timeliness of reporting and strategic recommendations

Benefits:
• Flexibility in work hours and location, with a focus on managing energy rather than time.
• Access to online learning platforms and a budget for professional development
• A collaborative, no-silos environment, encouraging learning and growth across teams
• A dynamic social culture with team lunches, social events, and opportunities for creative input
• Health insurance
• Leave Benefits
• 13th Month Salary