Social Media Specialist

Confidential

Makati, Metro Manila Hybrid permanent

Posted: January 30, 2026

Job Description

DUTIES AND RESPONSIBILITIES:

· Develop and lead the execution of a comprehensive social media strategy that aligns with corporate marketing goals and objectives.

· Oversee the creation, curation, and management of high-quality content across various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).

· Monitor social media channels for trends, engagement, and customer feedback; ensure timely responses to inquiries and comments.

· Analyze performance metrics, generate detailed reports, and present insights to senior management to inform strategic decision-making and optimize campaigns.

· Collaborate closely with marketing, communications, and other cross-functional teams to ensure consistent messaging and branding across all platforms.

· Stay ahead of industry trends, best practices, and emerging technologies in social media and digital marketing, and provide guidance to the team.

· Lead the planning and execution of social media advertising campaigns to maximize reach and engagement.

· Provide mentorship and support to the social media team, fostering professional development and enhancing team performance.

· Recommend and implement innovative strategies to improve social media presence and expand audience engagement.

QUALIFICATIONS:

A. Minimum Education

· Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

B. Minimum Experience/Training

· At least 5 years of experience in social media management, digital marketing, or communications, with a minimum of 2 years in a leadership role.

C. Competency

· Strong understanding of social media platforms, analytics, and best practices, with proven experience in developing successful campaigns.

· Excellent written and verbal communication skills, with a knack for creating compelling narratives that resonate with diverse audiences.

· Proven ability to lead and inspire a team, fostering collaboration and creativity.

· Familiarity with social media management tools, analytics platforms, and graphic design software is highly desirable.

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