Social Media Specialist (m/f/d)

At Wacom, we are pioneers in technology leadership, delivering a unique and innovative digital pen experience that empowers people to write, draw, and create in entirely new ways. Our products and technologies are used across a wide range of industries and by users at every level—from world-renowned creative studios and film production teams to industrial designers, manga artists, and passionate hobbyists.

Our solutions are trusted globally, and we take pride in supporting creativity wherever it thrives. Through Wacom Europe GmbH, we serve as the bridge between our headquarters in Japan and the markets of Europe, the Middle East, and Africa—ensuring compliance with market surveillance regulations and driving regional success.

If you’re ready to be part of a company where innovation meets artistry, we invite you to explore the opportunity to join our team.

The Social Media Specialist (m/f/d) is responsible for the day-to-day management and execution of the company’s social media presence. This role focuses on hands-on content creation, publishing, collaboration management, and direct interaction with the community. The position requires consistent execution, strong organizational skills, and the ability to work closely with creators, partners, and users to ensure accurate representation of the brand and creative community.

Your key responsibilities are:

• Manage and grow the company’s social media channels across relevant platforms

• Create, edit, and publish engaging content (reels, stories, carousels, short-form videos, static posts)

• Actively participate in content creation to support an authentic and relatable brand presence

• Plan and maintain content calendars aligned with campaigns and ongoing initiatives

• Manage collaborations with creators, influencers, and partners, including user-generated content (UGC) sourcing, approvals, rights management, and scheduling

• Oversee sponsorships and co-promotional projects in line with business goals

• Monitor and engage with the community across comments, messages, and mentions

• Use social media tools (e.g., Emplifi or similar) to schedule, monitor, and report on performance

• Track key performance metrics, prepare insights, and optimize content and collaboration strategies