Social Media Specialist – German Speaking

We are a Bosch company, but we do not produce tangible objects such as DIY tools or car parts. Service is our product. We provide services and complex technology driven solutions in the area Business Process Outsourcing, and this makes us unique in the Bosch world.  

We work with leading companies from the automotive, travel, tourism, building and telecommunications sectors across the world as well as other Bosch units. So besides having external client, we also work for the Bosch Group itself, helping colleagues and divisions in other areas.  

As part of the Bosch group, we operate in one of its four main business areas – the Building and Energy Technologies unit. There is a historical reason for it. We used to be part of Bosch Security Systems (producer of security hardware and security solutions). For them we managed for e.g. on-going product maintenance or the emergency and monitoring call center.

We are seeking a dynamic and strategically-minded Social Media Specialist to join our team and become the voice of Bosch across our diverse social media landscape. In this role, you will serve as a bridge between our multiple business units and our online communities, driving meaningful engagement whilst safeguarding our brand reputation.

You will combine community management expertise with strategic insight to amplify our brand presence, foster positive dialogue, and ensure our social media channels reflect Bosch's commitment to excellence and innovation.

Your main functions will be:

► Manage and orchestrate the dialogue on social media accounts from a wide range of different Bosch business units to increase positive engagement (community management)

► Consult and collaborate with page managers and relevant stakeholders across multiple Bosch divisions to realise the brand's strategy and create buzz regarding focus topics and campaigns

► Detect and escalate potentially brand damaging content to key stakeholders (crisis management)

► Monitor and analyse social media channels, providing voice of the customer feedback to page managers

► Update and maintain the social media knowledgebase in alignment with relevant internal and external stakeholders

► Develop best practices and participate in continuous improvement activities whilst also providing support and coaching colleagues on social media

► Ensure Change and Release Management processes are adhered to

► Be open to creating content in collaboration with clients on demand

 

► In-depth experience in working with social media, in particular community management and engaging audiences online, preferably in an

agency set up

► Knowledge of the most widely used social media platforms and social media managing tools

► Strong creative writing skills in German (C2.2 Level) and English (C1.2 Level)

► Passion for all things social media: staying on top of trends and topics that move the social media world whether they are global events or

social media specific viral movements applying that knowledge in your day to day role

► Team player who is confident and empathetic with strong verbal communication skills

► Proactive, flexible and ability to work independently with a high degree of responsibility

► Quality-driven work ethic paired with a passion for continuous and sustainable improvement

► Willingness to collaborate in a multinational team in a hybrid work environment (remote/on-site) with occasional business travel

Diversity is an integral part of our corporate strategy and is anchored as one of our values in the “We are Bosch” mission statement. For us, diversity is reflected in the uniqueness of our associates, their personalities, experiences and perspectives. By including everyone and ensuring equal opportunities we unleash our full potential. We are dedicated to ensuring that our hiring processes are fair, inclusive, and free from bias. We are committed to hiring individuals regardless of culture, generation, race, religion an belief, neurodiversity, gender identity, sexual orientation, or disabilities.