Social Media Specialist – Financial Services

Company Overview

Interactive Brokers Group, Inc. (Nasdaq: IBKR) is a global financial services company headquartered in Greenwich, CT, USA, with offices in over 15 countries. We have been at the forefront of financial innovation for over four decades, known for our cutting-edge technology and client commitment.

IBKR affiliates provide global electronic brokerage services around the clock on stocks, options, futures, currencies, bonds, and funds to clients in over 200 countries and territories. We serve individual investors and institutions, including financial advisors, hedge funds and introducing brokers. Our advanced technology, competitive pricing, and global market help our clients to make the most of their investments.

Barron's has recognized Interactive Brokers as the #1 online broker for six consecutive years. Join our dynamic, multi-national team and be a part of a company that simplifies and enhances financial opportunities using state-of-the-art technology.

This is a hybrid role (3 days in the office/2 days remote).

About Your Team:

We seek a driving, strategic, analytical and problem-solving Social Media Specialist to grow and manage our brand presence across different social media platforms. This role is ideal for someone who is passionate about financial education, understands social media sentiments and best practices, and understands the creative and compliance nuances of social media in the financial sector. You will be responsible for planning, creating, scheduling, and analyzing content that engages target audiences and builds trust in our brand.

What will be your responsibilities within IBKR:

• Develop and execute the firm’s social media strategy across Twitter/X, Facebook, Instagram, YouTube, LinkedIn, and emerging platforms.

• Create and schedule compelling, compliant content aligned with marketing campaigns, product launches, and thought leadership initiatives.

• Monitor engagement metrics, track performance, analyze social listening and benchmarking, and provide actionable recommendations. Create monthly reports with insights and optimization recommendations.

• Work closely with internal stakeholders (e.g., Communication, Education, and PR) to amplify firm-wide initiatives.

• Stay current on social media trends, platform updates, and best practices, especially as they relate to the financial industry.

• Manage paid social campaigns and boost organic posts when appropriate to increase reach and engagement.

• Collaborate with compliance/legal teams to ensure all content meets FINRA, SEC, and company standards.

• Support crisis communication and reputation management efforts on social channels as needed.

Which skills are required:

• Bachelor’s degree in marketing, communications, finance, or a related field

• 3+ years of experience managing social media accounts, preferably in a financial services or regulated industry

• Strong understanding of investing, financial markets and able to communicate Interactive Brokers’ products and services in an easy-to-digest way on social media platforms

• Ability to work independently and take full ownership of the social media function while coordinating effectively with cross-functional teams.

• Good knowledge of FINRA/SEC social media compliance rules (or a demonstrated ability to learn quickly)

• Proficiency with social media management tools like Meltwater, Sprinklr, or similar platforms

• Excellent written and verbal communication skills with high attention to detail

• Ability to interpret analytics and make data-driven content decisions

• Creative thinker with a passion for finance, investing, and digital engagement

• Collaborative and used to a fast-paced environment

• Experience with graphic design tools (e.g., Adobe Suite)

• Preferred qualification: experience in video content creation for YouTube, X, and Meta

To be successful in this position, you will have the following:

• Self-motivated and able to handle tasks with minimal supervision.

• Superb analytical and problem-solving skills.

• Excellent collaboration and communication (Verbal and written) skills.

• Outstanding organizational and time management skills.

Company Benefits & Perks

• Competitive salary, annual performance-based bonus and stock grant

• Retirement plan 401(k) with competitive company match

• Excellent health and wellness benefits, including medical, dental, and vision benefits, and a company-paid medical healthcare premium.

• Wellness screenings and assessments, health coaches and counseling services through an Employee Assistance Program (EAP)

• Paid time off and a generous parental leave policy

• Daily company lunch allowance provided, and a fully stocked kitchen with healthy options for breakfast and snacks

• Corporate events, including team outings, dinners, volunteer activities and company sports teams

• Education reimbursement and learning opportunities

• Modern offices with multi-monitor setups