Social Media Manager

About Million Dollar Baby Co.

Million Dollar Baby Co. started in 1990 and is proudly family-owned and operated in Los Angeles. Since then, MDB has grown to 7 distinct brands of children’s furnishings ranging in style, aesthetic, and price, while carrying some of the industry’s most eco-conscious and award-winning designs. We can be found in retailers like Target and Amazon, and specialty retailers like Pottery Barn Kids and Crate & Barrel.

Under the Million Dollar Baby Co. parent company are our family of brands: Babyletto, daVinci, Nursery Works, and Namesake. We’re proud to offer the most Greenguard Gold–certified cribs on the market and to use FSC-certified sustainable wood across our brands whenever possible. We’ve also pioneered Styrofoam-free packaging for several of our best-selling collections — an innovation that reduces waste while protecting our products during shipment.

At Million Dollar Baby Co., our team members are our #1 priority, and we partner with exceptional partners and retailers around the world who share our core values:

• Treat Your Team Like Family — lead with respect, gratitude, empathy, and kindness.
• Make an Impact, Drive Results — focus on meaningful work that moves families forward.
• Deliver a “Wow” Customer Experience Every Time — every detail matters.
• Strive for Continuous Improvement & Learning — keep growing, keep getting better.
• Cultivate Quality Conversations — communicate honestly and thoughtfully to build trust.

Over the years, our commitment to people, innovation, and a positive workplace culture has earned us five consecutive “Best Place to Work” awards, one of the best workplaces by “Built in LA”, a 4.6 rating on Glassdoor, and 13 years on the Inc. 5000 Fastest Growing Companies list — recognitions that reflect the heart of who we are and the community we’re proud to build. We’d love to talk to you!

About the Role:

The Social Media Manager leads the social vision for Million Dollar Baby Co.’s family of brands (Babyletto, Namesake, DaVinci, Nurseryworks) - blending strategy, creativity, and community to shape how we show up online. This person is both a storyteller and strategist: equally comfortable brainstorming creative campaigns and analyzing what’s driving engagement.

You’ll oversee social strategy across brands, guiding content creation, influencer storytelling, and community engagement. This role collaborates closely with Creative, Brand, Partnerships, and Growth teams to create a unified social presence that drives awareness, affinity, conversion, and advocacy.

What You’ll Be Doing:

• Own the social media strategy across all MDB Co. brands, setting direction for content, engagement, and growth.

• Oversee content planning, creation, and performance across all platforms, ensuring brand cohesion and innovation.

• Lead the social content calendar process and collaborate with creative teams to produce original, platform-specific content.

• Work closely with Partnerships team across influencer collaborations that amplify key brand moments.

• Use a social media platform to analyze performance data to refine strategies, share learnings, and drive measurable growth.

• Report on performance insights and learnings to management and cross-functional partners to inform future planning.

• Guide and mentor a growing team.

• Stay deeply connected to digital trends, platform updates, and emerging creators relevant to our audience.

What You Bring to the Table:

• 5–7 years of experience in social media or brand marketing, ideally across multiple consumer brands.

• Experience working with a social media platform – we use Dash Social.

• Proven experience growing brand presence through storytelling, community, and culture.

• Strong visual and editorial sensibility with a deep understanding of content that converts.

• Confident in data-driven decision-making and translating insights into action.

• A natural leader and collaborator who thrives in a fast-paced, creative environment.

California pay range
$105,000—$120,000 USD

Our Benefits:

• 100% of your health, dental and vision insurance monthly premiums paid by us! 

• Flexible PTO because we respect the need for work/life harmony 

• Company matching 401(k) 

• Vacation reimbursement and health & wellness subsidy programs 

• Tuition reimbursement 

• Matching charitable donations to the nonprofit organization of your choice 

• Company-wide monthly celebrations - lunch is on us! 

• Dog-friendly workplace, yes! You can bring your best friend to work 

• Free MDB Co. swag + generous employee discount on products 

At Million Dollar Baby Co., we’re passionate about diversity and welcome applicants from all backgrounds. Our diversity, inclusion and equity committee (DIEC) strives to break barriers for minority communities, help educate the company on pertinent topics, and work to ensure equal opportunities for existing and potential employees. Since its formation in 2020, our committee has focused on multiple areas, some include hiring, community involvement and continuous learning about Diversity, Inclusion and Equity.

Million Dollar Baby Company is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and/or recruitment process.