Social Media Manager

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.

We are seeking a creative, data-driven, and strategic Social Media Manager to oversee and execute our social media strategy across multiple platforms. This role is responsible for content creation, community engagement, social campaigns, analytics reporting, and brand growth. The ideal candidate is highly organized, trend-aware, and passionate about digital storytelling. You will be an instrumental part of our marketing communications team, reporting to the Director of Corporate Communication.

Key Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field

• 3–5 years of experience managing social media accounts (brand experience preferred; agency experience also considered)

• Content creation experience demonstrated with examples of content that you produced for your own accounts or other branded channels

• Proven success creating and executing strategic content calendars

• Strong background in community management, audience engagement, and crisis management

• Demonstrated ability to grow followers and increase engagement rates

• Excellent written and visual communication skills

• Highly creative and trend-aware, especially with social video formats

• Experience with data analysis, performance tracking, and reporting

• Strategic thinker with the ability to align social efforts to broader business goals

• Experience developing and maintaining a consistent brand voice

• Strong time management, organization, collaboration, and problem-solving skills

• Adaptable team player with close attention to detail

Responsibilities

• Lead and manage AppLovin’s primary social channels: LinkedIn, Instagram, and X

• Plan, create, and publish organic content; monitor performance and measure engagement

• Respond to community interactions as appropriate

• Present AppLovin’s brands and products through both planned and real-time content

• Develop creative video concepts and produce content, including filming and editing

• Stay current with social and video trends and translate them into content that aligns with business goals

• Brainstorm and support social campaigns and growth opportunities

• Research trends and collaborate on campaign strategy, launch, monitoring, and reporting

• Capture and produce content for in-office initiatives and employee experiences

• Track and analyze performance metrics using tools such as Google Analytics and Hootsuite

• Collaborate cross-functionally to ensure consistent brand messaging

• Perform other duties as assigned

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Equity eligible

Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits: 401(k) Retirement Plan

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

Method of Application: Apply online

Application Window: The application window is expected to close within 30 days of the posting date.

All questions or concerns about this posting should be directed to [email protected].

CA Base Pay Range
$114,000—$172,000 USD

AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected].

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.