Social Media Manager

Job Title: Social Media Manager
Location: New York City

About Inversion:

Inversion is a technology company that develops cutting-edge products and services to enable blockchain-driven business model transformations of legacy businesses. We pursue targeted acquisitions that leverage our blockchain technology to fundamentally transform business models, drive significant cost reductions, and achieve industry-leading profitability, all while maintaining operational continuity in core business functions.

By strategically combining decentralized systems with our disciplined acquisition methodology, we disrupt traditional industries and build scalable, high-growth, and profitable businesses.

We are backed by top-tier investors in crypto and tech. Our team brings deep experience from leading financial institutions and a decade of investing in crypto and technology.

We’re at an inflection point where crypto is no longer just experimental—it’s actionable. At Inversion, you'll be a pioneer in shaping how blockchain is used to create meaningful impact across industries and proving to the world that, like the Internet, crypto is a technology that most businesses will adopt to remain competitive.

Learn more on our website and follow us on X and LinkedIn.

Position Overview

Inversion is hiring a Social Media Manager to lead the repackaging, optimization, and distribution of Inversion’s content across digital platforms, including X, LinkedIn, and TikTok.

The Content Manager will drive reach and engagement by transforming existing long-form materials, podcasts, research, talks, and data into high-performing short-form video, visual, and written content tailored for multiple social platforms.

This role sits at the intersection of creative strategy and tactical execution. The ideal candidate is a crypto-native storyteller with strong instincts for editing, distribution, and growth. You should understand how to turn ideas into momentum and content into conversation.

Key Responsibilities

• Repackage Inversion’s long-form content (podcasts, interviews, research, AWI/Q data) into short-form video clips and visual assets designed for engagement.

• Develop and manage content calendars across X (Twitter), TikTok, and LinkedIn; publish and engage directly to build and retain audience attention.

• Select and edit high-performing clips—crafting hooks, captions, and thumbnails optimized for each platform’s algorithm.

• Propose and test 2–3 new content formats; analyze performance data and iterate rapidly to refine format playbooks.

• Design and produce visual assets including charts, one-pagers, and carousels that communicate complex ideas clearly.

• Collaborate with internal teams to ensure message consistency and alignment with upcoming launches and announcements.

• Track performance metrics and engagement analytics; synthesize insights into actionable content strategy improvements.

• Build repeatable workflows for content sourcing, editing, approval, and publishing.

• Contribute to community engagement by identifying and participating in relevant conversations within the crypto ecosystem.

• Maintain a steady cadence of high-quality, social-first content that amplifies Inversion’s brand voice and mission.

Qualifications

• 2–4 years of experience in digital content creation, social media management, or short-form video production.

• Demonstrated ability to drive organic engagement through content packaging and creative distribution strategies.

• Proficiency in short-form video editing and visual storytelling (e.g., Adobe Premiere, CapCut, or equivalent tools).

• Familiarity with social scheduling and analytics tools (e.g., Buffer, Later, Notion, or native platform dashboards).

• Basic graphic design capability (Figma, Canva, or similar) for charts, carousels, and thumbnails.

• Deep understanding of crypto culture, narratives, and community dynamics; fluent in identifying viral hooks.

• Strong written communication skills and an editorial eye for clarity, pacing, and emotional resonance.

• Data-driven mindset; comfortable interpreting performance metrics and refining strategy accordingly.

• Self-directed and proactive, with a high sense of ownership and a bias toward experimentation.

• Bonus: prior experience in crypto media (e.g., Blockworks, Bankless, Chainlink, XRPL, or related communities).

Trial Task

Applicants are invited to complete the following:

• Create a 30-second short-form clip using any Inversion content available online.

• Convert our Head of Research's MVNO piece into a high-engagement post for X and LinkedIn.

• Clip and optimize a podcast segment for TikTok or X.

Link to Inversion Media Kit

Compensation:

Inversion offers a competitive compensation package, including base salary and discretionary bonuses. The role provides significant potential for asymmetric upside, especially for individuals who are passionate about driving innovation in the blockchain and investment space.

Why Inversion:

At Inversion, you will play a key role in transforming industries through blockchain technology and private equity. This is an opportunity to work at the cutting edge of finance and technology, where your contributions will directly impact both the operational and financial success of portfolio companies. If you are a strategic, execution-driven leader who thrives in high-growth environments and is excited about the potential for blockchain to reshape traditional business models, we encourage you to apply.

Questions:
Please contact our team at [email protected] with any questions regarding this position.

Inversion is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Inversion employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.