Social Media Manager

Social Media Manager

Location: Derry Street, HSK, London, W8 5HY

Position: Full Time/Permanent

About The Role

We’re looking to hire an experienced Social Media Manager to run our DailyMailUK and ThisIsMoney Instagram and TikTok accounts day-to-day, turning news and money stories into high-performing social content.

This is a hands-on role focused on posting, packaging and scaling content.

We want someone who understands what works on social media, has grown accounts before, and can consistently deliver reach, engagement and followers.

Main Responsibilities

• Run daily output
Publish across Instagram and TikTok - Reels, TikToks, carousels and statics

• Package stories for social
Turn news and money stories into scroll-stopping posts with strong hooks and clear angles

• Drive growth
Focus on followers, reach and engagement - and improve performance over time.

• Move fast
React to breaking news, trends and viral moments.

• Optimise content
Know what works on each format and platform - and adjust accordingly.

• Use data and report on performance
Track analytics, report on performance and identify what’s working - then double down on it.

Person Specification

• Proven experience growing Instagram and/or TikTok accounts

• Strong understanding of viral content - hooks, formats, pacing

• Experience creating Reels, TikToks, carousels and static posts

• Understands platform algorithms and audience behaviour

• Comfortable analysing and reporting on performance data

• Fast, reactive and comfortable in a high-output environment

Journalism background not required

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)

• Pension plan and life cover

• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme

• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more...

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.