Social Media Manager

Position

At Loewe Perfumes, we don't just create fragrances; we weave enduring stories. We are seeking a visionary Social Media Manager to lead the evolution of our global digital presence. If you possess an undeniable passion for luxury, a strategic mind abreast of the most avant-garde trends, and the ability to transform digital platforms into the perfect stage for the art of Loewe, we invite you to be part of our Brand & Marketing team.

The Role

We are seeking an experienced Social Media Manager to lead and elevate the global social media presence of our luxury fashion brand. This is a senior, strategic role responsible for defining, developing and executing a best-in-class social media strategy across all brand channels.

Reporting directly to the Brand Director , the Social Media Manager will act as a key driver of brand storytelling in the digital and social space, working cross-functionally to ensure seamless execution, cultural relevance and measurable impact.

Job responsibilities

Define and own the global social media strategy across all platforms , ensuring alignment with brand vision, positioning and commercial objectives.
Lead the planning and execution of social media initiatives across all channels (including Instagram, TikTok, YouTube, Pinterest and emerging platforms).
Act as the central point of coordination for all social media activity, mobilising and aligning cross-functional teams such as Content, Creative, Media, PR, E-commerce and external agencies to make the strategy happen.
Oversee the development of high-quality, on-brand content, ensuring consistency of tone, aesthetic and storytelling across all touchpoints.
Work closely with the Media team to define paid social strategies, optimise performance and maximise reach and engagement.
Monitor trends, cultural moments and platform evolutions within fashion, luxury and digital culture, translating insights into relevant opportunities for the brand.
Define KPIs and measurement frameworks, analysing performance and providing strategic insights and recommendations to senior stakeholders.
Manage budgets, timelines and resources related to social media initiatives.

Lead, mentor and develop the social media team, fostering a culture of excellence, collaboration and innovation.

Profile

Minimum of 8 years’ experience in social media, digital or brand roles, ideally within luxury, fashion or premium lifestyle brands.
Proven experience leading global social media strategies across multiple platforms.
Strong strategic mindset combined with a hands-on understanding of content creation, media and platform dynamics.
Demonstrated ability to work cross-functionally and influence multiple teams at senior level.
Deep understanding of social culture, fashion trends and the luxury consumer.
Excellent communication and presentation skills
Fluent in English; additional languages are a plus.

LOEWE PERFUMES
MAISON

LOEWE Perfumes adds a multisensory dimension to LOEWE via a kaleidoscopic range of iconic fragrances for men, for women and for the home that combine vibrant, nature-inspired olfactory experiences with bold visual expression.
In 1972, LOEWE launched its first women’s fragrance: L de Loewe. Because of its success, the House began investing in international perfumery retail. LOEWE Perfumes has kept sustaining the brand’s Spanish legacy, artisanal savoir-faire and innovative spirit guided, since 2013, by the creative vision of Jonathan Anderson, LOEWE’s Creative Director, in partnership with in-house perfumier, Nuria Cruelles.
Encompassing the Botanical Rainbow—nine iconic fragrance families that translate the depth and variety of Nature’s inspiration into the medium of perfume—and LOEWE Home Scents—twelve plant portraits capturing the authentic essences of a vegetable garden—plus the ever-expanding, hedonistic Paula’s Ibiza fragrance families and the Un Paseo Por Madrid collection, LOEWE Perfumes creates a multisensory kaleidoscope of colour, scent and emotion, inspired by nature.