Social Media Manager

Job Title: Social Media Manager
Position Type: Full-Time, Remote
Working Hours: U.S. client business hours (with flexibility for campaign launches and engagement monitoring)

About the Role:
Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals.

Responsibilities:
Strategy & Planning:

• Develop and execute social media strategies aligned with overall marketing objectives.
• Define KPIs (engagement, follower growth, conversions) for each channel.
• Create and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube.

Content Creation & Publishing:

• Write, edit, and design posts tailored to each platform.
• Collaborate with designers, writers, and video editors to produce multimedia content.
• Ensure posts reflect brand tone, style, and compliance requirements.
• Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot.

Community Management:

• Monitor comments, DMs, and mentions daily.
• Respond to inquiries and escalate customer issues when necessary.
• Foster community engagement by initiating conversations and amplifying user-generated content.

Campaign Execution:

• Launch paid and organic campaigns to promote content, events, and product launches.
• Collaborate with paid media specialists to optimize ad performance.

Analytics & Reporting:

• Track performance metrics via native platform analytics, Google Analytics, or Sprout Social.
• Provide weekly/monthly reports on engagement, reach, traffic, and conversions.
• Recommend optimizations based on data trends and A/B testing results.

Collaboration:

• Work cross-functionally with marketing, PR, and customer support teams.
• Provide social insights to influence content, campaigns, and product positioning.

What Makes You a Perfect Fit:

• Creative storyteller who understands platform nuances.
• Strong communicator with a finger on the pulse of trends.
• Analytical mindset with ability to turn data into strategy.
• Organized multitasker comfortable managing multiple platforms and campaigns.

Required Experience & Skills (Minimum):

• 2+ years professional experience in social media management.
• Proficiency with scheduling/analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot).
• Strong writing, editing, and content creation skills.
• Familiarity with basic design tools (Canva, Adobe Creative Suite).

Ideal Experience & Skills:

• Background managing brand accounts in SaaS, e-commerce, or professional services.
• Experience with influencer partnerships and UGC campaigns.
• Understanding of paid social advertising platforms.
• Crisis management experience for brand reputation.

What Does a Typical Day Look Like?
A Social Media Manager’s day revolves around planning, publishing, and engaging. You will:

• Start by checking notifications, responding to urgent comments, and reviewing mentions.
• Create and schedule posts based on the content calendar.
• Monitor engagement throughout the day, responding to community interactions.
• Collaborate with creative teams on new campaigns and assets.
• Analyze previous posts’ performance and adjust strategies to improve reach and engagement.
• End the day updating dashboards and preparing next day’s posts and engagement tasks.
In essence: you ensure the brand is visible, engaging, and consistently connecting with its audience.

Key Metrics for Success (KPIs):

• Engagement rate growth (likes, shares, comments).
• Follower/subscriber growth across platforms.
• Conversion metrics (traffic to site, lead generation from social).
• Response time and community satisfaction.
• Campaign ROI from paid/organic initiatives.

Interview Process:

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Portfolio/Practical Task (e.g., draft a 1-week content calendar with example posts)
• Client Interview with Marketing Leadership
• Offer & Background Verification

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