Social Media Manager for DTC Company (US-Based, Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We are looking for a high-performance Social Media Manager to take full ownership of organic strategy, athlete integration, content velocity, and Manychat conversion infrastructure. This is not a posting role. This is a revenue ownership role.

Our paid channel is efficient. Our athlete roster is strong. What we need is structure, velocity, and measurable revenue contribution from organic.

Key Responsibilities:

• Strategic Execution •
• Develop and execute a repeatable, scalable content engine
• Conduct viral strategy audits across comparable brands
• Extract repeatable formats, hook structures, and engagement patterns
• Build Figma boards to present and align on content direction

• Content Production
• Manage daily publishing cadence
• Oversee creator and UGC pipeline
• Optimize hooks, retention, and storytelling
• Test one new experimental content format weekly

• Conversion Infrastructure
• Build and optimize Manychat keyword flows
• Set up auto-DMs tied to Reel CTAs
• Segment users by product interest
• Track revenue impact from organic and retention efforts

• Athlete Integration
• Ensure athletes are aligned to clear KPI buckets
• Improve content output and monetization structure
• Track whitelisting results and measurable ROI

• Reporting + Accountability
• Maintain weekly KPI spreadsheet
• Report performance during executive meetings
• Propose

Requirements:
• Proven experience managing organic social for a DTC/eCommerce brand
• Demonstrated ability to drive measurable revenue growth from organic channels
• Strong understanding of DTC metrics (ROAS, CAC, LTV, AOV, revenue attribution)
• Experience building and optimizing Manychat flows and DM automation
• Ability to create and execute a high-volume content strategy (Reels + TikTok)
• Proven track record of achieving viral content performance (50K+ views posts)
• Experience managing and optimizing influencer/athlete/creator partnerships
• Ability to categorize and track creators based on performance KPIs
• Experience setting up conversion-driven broadcasts and retention sequences
• Skilled in running growth experiments and content testing frameworks
• Strong analytical skills with ability to maintain weekly KPI reporting
• Comfortable presenting performance results in executive-level meetings
• High ownership mindset with ability to work independently (single role accountability)

• Experience building structured content plans using tools like Figma or similar

Benefits:
• Full-time

• Competitive Salary in USD
• Work From Anywhere