Social Media Lead

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

Plaid is looking for someone with passion for building community and conversations through compelling storytelling and creative. In this role, you’ll lead our social media channels – across LinkedIn, Instagram, X, and Facebook – to increase brand awareness, followers, and engagement. This role requires a combination of creativity, strategic thinking, and execution. This person will work collaboratively with cross-functional teams including communications, marketing, product, design, and support to roll out targeted social media campaigns and manage issues online. The ideal candidate should be experienced in having previously managed a fast growing technology’s company social media strategy and has a deep understanding of how brands should use social media to show up and engage with audiences authentically.

Responsibilities:
• Write copy for social that is aligned with Plaid’s brand voice and tone and is relevant to our audience.
• Design social creative using templates, brand-approved graphics, and imagery in Canva, Figma, or a similar tool.
• Manage an editorial calendar that aligns with Plaid’s brand moments, campaigns, product announcements, and more.
• Engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers.
• Monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways.
• Analyze the performance of social channels, report on results, and uncover insights on optimization opportunities.
• Build strong cross-functional relationships across the organization, including Communications, Product, Acquisition Marketing, Sales, and more.
• Write social posts for members of our leadership team to engage their networks around announcements and brand moments.
• Lead creative brainstorming sessions to find new opportunities to tell Plaid’s story via social media.
• Become an expert on telling the stories of our customers and employees to showcase our strong network and connections.
• Provides feedback on creative concepts and ways to translate this into social-first content.

Qualifications:
• 7+ years of social media strategy and execution experience in B2B, ideally in fintech
• Experience with video and design tools: Figma (a must), Descript (or similar tool), Canva (or similar tool)
• Proven success building organic social programs that grow engagement and elevate brand reputation
• Ability to translate technical or complex topics into approachable, audience-driven narratives
• A passion for storytelling grounded in substance
• Strong creative skills across copywriting, tone, and visual storytelling, with an instinct for what performs on modern social platforms
• Analytical mindset: skilled in using data and insights to inform content and iterate quickly
• Organized, detail oriented, and collaborates well cross-functionally.
• Comfortable working in fast-paced, ambiguous environments, balancing strategy with execution.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected].

Please review our Candidate Privacy Notice here.