Social Media Executive

Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

About the Role

We’re looking for a highly creative Social Media Executive who is confident both behind the camera and in front of it. This role is focused on producing lo-fi, social-first content — shooting, editing, and jumping on-camera to create relatable, trend-led videos for TikTok, Instagram Reels, YouTube Shorts, and Meta. You’ll be a core face of ShopBack’s social presence, bringing ideas to life quickly in an authentic, platform-native way. Working closely with the Content Manager and Social team, you’ll help elevate ShopBack’s brand across channels with content that feels real, fun, and culturally relevant.

This position operates in a hybrid model with required on-site work at our Sydney office. Please ensure you are Sydney-based or open to relocating as part of your application.

Key Responsibilities:
• Lo-Fi Content Production & On-Camera Creation
• Act as on-camera talent for TikToks, Reels, and other short-form videos, bringing personality, humour, and energy.
• Lead end-to-end lo-fi content creation: ideation, scripting, shooting (mobile-first), editing, captioning, and publishing.
• Film quick-turnaround videos using phone-based setups, trending formats, and social-native styles.
• Develop concepts and rough storyboards suited for rapid, scrappy production.
• Ensure all content feels authentic, timely, and aligned with platform trends.

• Social Media Execution
• Collaborate with Content Manage to plan and deliver a consistent flow of content across channels.
• Optimise content performance using insights, analytics, and social trends.
• Support community engagement when needed to maintain active and responsive social channels.

• Campaign Support & Collaboration
• Work with internal teams, influencers, and colleagues to film or appear in collaborative lo-fi content.
• Assist influencer and UGC initiatives with filming, directing, or editing support.
• Collaborate with external brands and partnership stakeholders to produce lo-fi content for key campaigns.

• Innovation & Creative Growth
• Stay on top of platform trends, audio trends, editing styles, and cultural moments.
• Experiment with new lo-fi formats and storytelling styles to maximise reach and engagement.
• Proactively pitch fresh ideas and quick prototypes to elevate ShopBack’s social presence.

Requirements:
• 2- 5 years’ experience in social media content creation, UGC-style content, or short-form video production.
• Strong skills in filming, editing, and mobile-first content creation.
• Confident being on camera — bringing personality, humour, and relatability to videos.
• Proficiency with mobile editing tools (such as CapCut, Canva and Descript) or lightweight desktop tools.
• Deep understanding of TikTok, Reels, and YouTube Shorts trends, formats, and behaviours.
• Fast-moving self-starter with the ability to create high volumes of content quickly.
• Excellent communication and collaboration skills.
• Passion for social culture, trends, and creating content that feels current, fun, and engaging.
• AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale

ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!