Social Media Executive

Closing Date for Applications

30th April 2026

Salary Range

£32,130-£43,978

What is the purpose of this job?

We’re looking for a creative, proactive and data‑driven Social Media Executive to join our team to produce standout social‑first content and support the delivery of always‑on activity and campaigns for Rail Delivery Group. You’ll be responsible for creating engaging copy, visuals and short‑form video for the National Rail and Railcard social channels, ensuring every piece of content is tailored to platform best practice. Working closely with the Social Media Manager and the wider PR and Marketing team, you’ll help deliver industry‑wide campaigns and day‑to‑day activity. You’ll use insights to optimise performance, ensure our messages land across every channel, inspire people to travel by train, boost engagement and drive key marketing objectives.

What can I expect to do in this job?

• Create engaging social‑first content (copy, visuals and short‑form video) for National Rail and Railcard channels across Facebook, Instagram, TikTok and YouTube.
• Deliver always‑on activity and support major campaigns, working closely with the Social Media Manager and wider PR and Marketing teams.
• Use insights and analytics to optimise content performance, strengthen engagement and ensure messages land effectively across every platform.
• Spot trends, cultural moments and creative opportunities to keep content fresh, relevant and on‑brand.
• Manage content calendars, scheduling, approvals and reporting to ensure smooth day‑to‑day channel delivery.
• Collaborate with agencies and internal teams to align social activity with wider marketing objectives and industry‑wide campaigns.

Requirements:
What is the purpose of this job?

We’re looking for a creative, proactive and data‑driven Social Media Executive to join our team to produce standout social‑first content and support the delivery of always‑on activity and campaigns for Rail Delivery Group. You’ll be responsible for creating engaging copy, visuals and short‑form video for the National Rail and Railcard social channels, ensuring every piece of content is tailored to platform best practice. Working closely with the Social Media Manager and the wider PR and Marketing team, you’ll help deliver industry‑wide campaigns and day‑to‑day activity. You’ll use insights to optimise performance, ensure our messages land across every channel, inspire people to travel by train, boost engagement and drive key marketing objectives.

What can I expect to do in this job?

• Create engaging social‑first content (copy, visuals and short‑form video) for National Rail and Railcard channels across Facebook, Instagram, TikTok and YouTube.
• Deliver always‑on activity and support major campaigns, working closely with the Social Media Manager and wider PR and Marketing teams.
• Use insights and analytics to optimise content performance, strengthen engagement and ensure messages land effectively across every platform.
• Spot trends, cultural moments and creative opportunities to keep content fresh, relevant and on‑brand.
• Manage content calendars, scheduling, approvals and reporting to ensure smooth day‑to‑day channel delivery.
• Collaborate with agencies and internal teams to align social activity with wider marketing objectives and industry‑wide campaigns.

Benefits:
Why Work for RDG?

We offer a highly competitive package, including:

• 75% off rail travel for personal and family use, plus international rail discounts.
• 30 Days annual leave (plus buy/sell options and additional leave for key life events)
• Season ticket loan for commuting costs.
• Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave.
• Pension scheme – up to 11.58% employer contribution.
• Private medical insurance including mental health and specialist care.
• Discounted gym membership and access to wellbeing programmes.

Career Development & Progression

You’ll be part of a team driving innovation at a national scale, with the opportunity to influence long-term ticketing strategy. This role provides real ownership, the chance to work with leading-edge technologies and partners, and visibility at senior levels across the rail industry. You’ll also gain wide exposure to transport and government stakeholders, opening up exciting development and progression opportunities within RDG.

Apply Now & Shape the Future of UK Rail

If you are interested in joining RDG we’d love to hear from you!

Click Apply now to start your application and be part of a team that is leading digital innovation in the rail industry.

Please note that we are unable to consider applications from candidates who require visa sponsorship to work in the UK.