Social Media Director (Maternity Leave Contract)

Contract Length: 13-18 months (potential for extension)

Start Date: May 15

Location: Burlington - Hybrid

Overview

The Evolve Agency Group is an independent, full-service marketing and advertising agency built on long-term relationships, clear standards, and trust in our people. We partner with brands such as Toyota, Sofina Foods, Ocean Spray, Lindt, and Source for Sports, delivering work grounded in clarity, collaboration, and accountability.

Role Summary

We are seeking an experienced Social Media Director for a maternity leave coverage period. This role will lead organic social strategy, content, and execution across key accounts, acting as the senior social lead in partnership with account, creative, media, and client teams.

This is a hands-on leadership role requiring both strategic thinking and executional oversight. The ideal candidate brings strong experience in budgets, scoping, and resourcing, and can identify opportunities, flag gaps, and shape recommendations that align with business goals and available resources.

Key Responsibilities

Strategic Leadership

Lead social-first strategy across key programs and campaigns

Ensure alignment with broader brand, creative, and business objectives

Identify opportunities and contribute to recommendations that align with budget, resources, and goals

Client Leadership

Act as the senior social lead in client-facing conversations

Present strategies, recommendations, and performance

Manage expectations around scope, timelines, and resourcing

Clearly articulate what is achievable within budget and where additional support is needed

Team & Collaboration

Lead and guide social team members

Partner with account and creative teams for integrated execution

Support prioritization and maintain team alignment

Content Oversight & Content Creation

Oversee content calendars and social production from pre-production through post-production

Actively support content development, including ideation, shoot planning, and on-set direction as needed

Participate in key shoot days and provide guidance during production

Review and approve content across formats, ensuring quality and platform relevance

Ensure timely, on-strategy delivery

Performance

Analyze performance and provide actionable insights

Optimize content and strategies based on results

Resourcing & Operations

Lead social scoping and budget conversations with account teams

Maintain visibility into scope, hours, and production needs

Identify gaps and recommend solutions proactively

Support estimation of effort for content and campaigns

Business Growth

Identify opportunities to expand social support across accounts

Contribute to proposals and recommendations for new initiatives

Bring forward practical, budget-conscious solutions

Qualifications

6–10+ years of experience in social media with leadership experience

Agency experience preferred

Strong client management and presentation skills

Deep understanding of key social platforms

Experience with content production and influencer collaborations

Ability to balance strategy, execution, and resourcing

Experience with scoping, budgets, and identifying opportunities

Success Looks Like

Seamless continuity of social leadership

Strong client confidence and communication

High-quality work delivered on time

Clear team direction and support

Proactive problem-solving and opportunity identification

Work Model

Hybrid (3 days in-office: Tues–Thurs)

Burlington or Markham

Standard working hours: 9:00am - 5:00pm (Mon-Friday)

Show us your work 

Please include: 

A portfolio, website, or Google Drive link showcasing your social media work 

Examples of social accounts you’ve managed (brand or agency) 

Short-form video examples (Reels, TikToks, Shorts), including any you’ve edited or directed 

Examples where you contributed to strategy, ideation, execution, or performance optimization 

(Optional) Your personal TikTok or Instagram handle, if you create content yourself 

We’re excited to see work that demonstrates a strong understanding of social-first thinking, platform nuance, and why content performs. 

We thank all candidates for their interest, however only those selected for interview will be contacted.