Social Media Content Strategist
Confidential
Posted: January 30, 2026
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Quick Summary
A Social Media Content Strategist is needed to develop and execute innovative content strategies for travel deals and production content across multiple platforms, leveraging user-generated content and conceptualizing new formats to drive engagement, traffic, and conversions.
Required Skills
Job Description
Travelzoo is seeking a Social Media Content Strategist (m/f/d) to join our team in Berlin.
Do you feel…
Motivated to define, lead, and execute social-first strategies that elevate travel deals and production content across Instagram, Facebook, TikTok, Pinterest and more
Strategic in translating newsletters and website/blog content into innovative, platform-native formats that drive engagement, traffic, and conversions
Innovative in conceptualizing, testing, and iterating content formats that shape audience behavior and amplify brand presence
Resourceful in leveraging user-generated content and emerging trends to enhance campaigns and boost authenticity
Collaborative in guiding Production, Marketing, and Sales teams to ensure content aligns with strategic goals and high-value campaigns
Analytical in monitoring performance metrics, evaluating ROI, and optimizing content based on data-driven insights
You are ideally…
A professional with 7+ years of hands-on social media experience in travel, lifestyle, or digital content, with proven strategic leadership
Passionate about travel and lifestyle content, with exceptional storytelling instincts and trend awareness
An excellent communicator, capable of influencing multiple stakeholders and crafting compelling messaging
Highly organized and proactive, able to oversee multiple campaigns and strategic initiatives simultaneously
Curious and forward-thinking, always exploring new platforms, formats, and creative opportunities
Degree-educated in journalism, communications, marketing, or a related field
What’s in it for you…
Broaden your horizon by working with a global team and potentially in a different country
Experience one of our travel deals first-hand each year, with additional vacation days and a travel budget – we call it the Travelzoo Experience
We recognize your achievements with our employee awards
Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity
We offer competitive compensation and benefit packages
If you are excited about this opportunity and feel intrigued by our values of “leading by example”, “warm heart”, “cool head” and “working hands”, then we would like to get to know you!