Social Media & Content Specialist - HQ

We have an exciting opportunity for a creative, motivated, and experienced full-time Social Media & Content Specialist to join our in-house marketing team.  With a truly global ecommerce customer base, growing international wholesale vendors and 24 retail boutiques across Australia, the US, Canada, and Europe, Grace Loves Lace is a global leader in modern bridal fashion! 

The Role:

We're looking for a natural storyteller, someone hands-on and platform-obsessed, to help bring GLL's brand, products, and community to life through engaging, platform-native content. 

Working closely with the Brand Manager, you'll own the execution of our social strategy across all channels, driving sales, bookings, engagement, and brand awareness. You'll also collaborate with our wider marketing and retail and wholesale teams to ensure social content shows up powerfully across every campaign and brand moment. 

Key Responsibilities:

Own the weekly content calendar across all social channels, ensuring posts are consistent, timely, and aligned with broader brand storytelling 

Under the guidance of the Brand Manager, create, edit, and publish content yourself: writing captions, crafting Instagram Stories, and bringing our tone of voice to life across all social platforms.  You know what works from behind the camera and in front of it. 

Schedule content, monitor comments and DMs, and track performance across all platforms daily 

Work closely with the Brand Manager to ensure social content supports wider brand moments, launches, and campaigns 

Actively manage our social communities responding to comments and questions with personality and care, always within our brand tone of voice guidelines 

Review and file tagged content to optimise assets across appropriate platforms and channels 

Stay deeply across social trends, sounds, creators, and cultural moments and bring those insights back to the team 

Feed real-time audience insights to the Brand Manager: what's gaining traction, what needs rethinking, and what our community is genuinely curious about 

Essential Knowledge/Behaviours Required:

Minimum 2 year’s experience in similar roles creating, editing, and promoting engaging content across social media channels

Thorough understanding of social media trends and best practice

An expert in all social media platforms such as Tiktok, Facebook, Pinterest and Instagram

Demonstrates effective time management and organisational skills

Ability to multi-task in a fast-paced environment

A high attention to detail with impeccable written and oral communication skills is essential

Strong analytical skills and data driven decision making with knowledge of online metrics and analysis

Ability to meet daily goals and deadlines

Ability to inspire others and work independently or collaboratively within a team environment

Intermediate to advanced skills in Microsoft Office Suite

Intermediate to advanced skills using Adobe Photoshop, Iconosquare, Shopify, Facebook Insights, Google Analytics preferred

Experience with fashion/retail environment in a similar role is advantageous

Alignment with the Grace Loves Lace Mission and Values

GLL Benefits:

Work in our beautiful Burleigh Heads HQ

Join a passionate, supportive team within a growing global brand

Ongoing development and support

Employee Assistance Program

Generous staff discounts on bridal and occasion wear

Team rewards, recognition and celebrations

All candidates must have unrestricted full-time working rights in Australia and provide two recent and relevant referees.

We thank you in advance for your interest in working with us but only those candidates selected for interview will be contacted.

Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals