Social Media & Community Lead (m/f/d)

About HOLY:
• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).

About the Position:
At HOLY we build softdrinks — and content that hits.

Our community (the HOLY Squad) is the heart of everything we do. We’re looking for a Social Media & Community Lead to define our global social strategy and orchestrate execution across markets — turning Social Media + Community into a true emotional touchpoint where brand love is created.

You’ll lead the DACH Community Team and have a strong dotted-line to our international Community Managers. As we grow, you’ll also manage additional Social Media team members, such as a future Social Media Manager. You’ll report directly to MC (CMO).

Responsibilities: 

Make Social Media & Community a global system — not a channel• Own and evolve the global content & campaign calendar across markets, ensuring tight alignment with Brand, Campaigns and Performance.
• Orchestrate our cross-functional content ecosystem (Campaign Content, Community Content, etc.).
• Build clarity and structure: define processes, roles, rituals, and tooling so we can execute fast without chaos.
• Co-create the global social & community strategy with the leadership team and translate it into executable plans by geography.
• Translate community signals (comments, DMs, groups) and performance metrics into insights & concrete actions.

Turn insights into great creative output

• Spot trends early and turn them into relevant, fast, community-first content in the HOLY tone.
• Ensure strong creative strategy and storytelling across formats (TikTok, Reels, Stories, statics).
• Create and own clear briefings for planned and reactive formats in collaboration with video/design/copy and market teams.
• Bring teams together as the “umbrella” — highly interdisciplinary and cross-functional — so ideas move from concept to execution smoothly.

About You:
• Proven People Leader: you can lead, coach, and raise the bar.
• Strong communicator: you bring clarity, alignment, and momentum across stakeholders.
• System thinker & system builder: you love turning complexity into a scalable operating model.
• Able to orchestrate across multiple functions and markets — and build trust with local teams.
• Deep understanding of social media strategy, community building, and platform culture.
• Strong creative judgment: you can tell why a piece of content worked (or didn’t) — beyond just KPIs.
• Comfortable with data: you translate performance into learnings, decisions, and improved creative.
• Thriving in fast-paced environments and stay structured when things move quickly.

Our Offering:
In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact and career growth: Enjoy huge impact and hence explosive career growth, build your own market, and shape HOLY’s internationalisation in a top market
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
• Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.

Find out more about HOLY and our team on our careers page.

The Process:
• Getting to know you: We will have a 30 minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.
• Hiring Manager interview with MC our CMO: We will dive a bit deeper into your experience and details of the role.
• Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.
• Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
• Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.
• Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!

Typically his process should take around 2-3 weeks.

Any questions or concerns?:
If you have any questions or feedback, please send an email to [email protected].