Social Media and Marketing Officer

Navitas is a leading global education provider that has helped generations of learners transform their lives through education. The Navitas portfolio employees over 5000 staff and supports over 60,000 students and encompasses a broad selection of partners, locations, and opportunities, including university pathway programs, English language qualifications, employment training, creative media training, and more.

Navitas and La Trobe University (LTU) have partnered in the delivery of LTU undergraduate and postgraduate degrees and pathway programs in Sydney for over 10 years. La Trobe University Sydney is undergoing an exciting transformation with an expanded suite of degree offerings, a strategic plan for ambitious and diverse growth, repositioning of the La Trobe brand in Sydney and deeper community, alumni, and industry engagement within Sydney and NSW. 

Ready to create content that really means something? Join us and help tell the real stories of student life in Sydney — one post, reel, email, and campus moment at a time.

La Trobe University is a leading Australian university renowned for its commitment to innovation and social impact. The Sydney campus offers a vibrant and supportive learning environment for domestic and international students, delivering high-quality programs and fostering strong connections within the local community.

Overview and Objectives of the Position – What You’ll Do:

• Create fun, engaging, student focused content for Instagram, TikTok, LinkedIn & more
• Write sharp copy for socials, newsletters and collateral, web pages, and digital campaigns
• Capture stories on campus (events, students, vibes, wins)
• Make graphics, shoot short videos, edit content
• Build and grow our online community
• Spot trends early and bring fresh ideas
• Track what’s working and share insights
• Drafting, editing and proofreading content
• Plan, promote, deliver and evaluate promotional events and activities on campus for prospective and current students, university colleagues, alumni, and industry

Key Result Areas – What You’ll Deliver:

• High-quality content, social media posts, newsletters, infographics, blog posts, and articles ensuring a consistent brand across all platforms
• Growing the campus social media presence, creating and scheduling posts, engaging with followers, and analysing performance
• Impactful content consistent with La Trobe University tone and brand guidelines relating to the Sydney value proposition
• Visually compelling and on-brand content including video, photography, and graphic assets
• Collaboration with internal teams to capture stories, updates, and campaign moments, and support digital marketing efforts including Google Ads, Meta Ads, email campaigns
• Website content maintenance and updates, ensuring relevance, compliance, and optimisation for SEM, GEO, AEO
• Content and campaign performance analysis, reporting and insights
• Currency with content and social media trends, tools, and emerging platforms
• Appealing, exciting, well-organised and well-executed events and activities on campus

Key Relationships

• Director of Marketing and Admissions
• Student Recruitment teams
• Navitas and La Trobe University Marketing teams
• Academic and Student Services
• Future and Current Students

Essential:

• Education: Undergraduate qualification in marketing or related discipline
• Social Media Proficiency: Demonstrated experience in managing and creating content for various social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok) in a professional or business context.
• Content Creation: A strong portfolio or examples of work showcasing skills in creating engaging digital content, including written copy, images, and short-form video.
• Digital Tools: Intermediate to advanced knowledge of online graphic design tools (e.g., Canva or Adobe Creative Suite), as well as experience with social media scheduling and analytics platforms.
• Communication: Excellent written and verbal communication skills with a keen eye for detail and the ability to adapt tone of voice for different audiences and platforms.
• Teamwork and Autonomy: The ability to work collaboratively within a team environment while also being self-motivated and capable of managing priorities and deadlines effectively.
• Administrative Skills: Strong organisational skills and experience with general administrative tasks related to marketing projects and campaigns.

Desirable Criteria:

• Relevant Experience: Previous experience in a similar marketing or communications support role, ideally within the education sector.
• Understanding of Analytics: A basic understanding of social media metrics and web analytics to assist in reporting on campaign performance.
• Creative Thinking: A creative and innovative mindset, with a passion for emerging social media trends and technologies.
• Event Management: Experience planning, promoting, and delivering physical events and brand activations, including budgeting, content capture, and post-event evaluation that drives continuous improvements

What we can offer 

• We offer careers across our global operations
• We recognise and reward
• We understand the importance of showing appreciation
• We care for you. We offer a range of employee benefits, support to help you be your best, and flexibility, to help us all thrive
• Navitas is where work has meaning. Our impact is far-reaching – we create lasting legacies for students and communities
• Access to LinkedIn Learning for your development
• 2 days a year volunteer leave for causes you are passionate about

Diversity Equity and Inclusion 

• At Navitas we promote and embrace an inclusive and diverse workforce. We believe equality, flexibility, and diversity deliver a rich collaborative environment. We strive to ensure that all our staff – no matter where they are from or who they are – feel safe, supported, and given opportunities to thrive
• We encourage applications from candidates with disabilities, of all ages and genders, First Nations and Indigenous peoples, and people of diverse community groups. 

How to Apply

Applicants are assessed upon receipt, so you are encouraged to apply now. To view other opportunities, please visit navitas.com/careers 

All applicants must have full working rights within Australia to be considered. Successful candidates depending on their role maybe, required to provide a Working with Children Check and undergo a Police Check.