Social Media and Digital Specialist

About us 

RamSoft is a global leader in cloud-based radiology software solutions, serving imaging centers, radiology departments, and teleradiology providers. With over 30 years of experience, RamSoft delivers innovative solutions like PowerServer® and OmegaAI®, featuring flexible and scalable RIS/PACS capabilities powered by Microsoft Azure. The Blume® Patient Portal further enhances patient experience by offering access to scheduling and sharing diagnostic imaging studies. Trusted by over 750 sites worldwide, RamSoft empowers healthcare organizations to optimize care delivery and clinical operations. Founded in 1994, RamSoft remains committed to advancing medical imaging and workflow automation in healthcare.

You would be described as:

Creative and analytical balance: Equal parts artist and scientist.

Agile and curious: Always learning, testing, and iterating.

Excellent communicator: Able to collaborate across time zones and teams.

Key Responsibilities:

Develop and execute comprehensive social media and digital marketing strategies to enhance brand awareness and engagement.

Lead campaigns and product launches in collaboration with the team, to conceptualize, develop from ideation to rollout, and optimization.

Manage and optimize company pages across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

Analyze and adapt KPI’s to reach maximum engagement, sentiment share of voice, and pivot in real time as needed to optimize strategy.

Collaborate with creative content writer(s) to ensure brand-aligned messaging across channels, while providing strategic guidance rather than directly authoring copy for publishing content tailored to target audiences.

Monitor trends, analyze performance metrics, and adjust strategies accordingly.

Collaborate with cross-functional teams to align digital initiatives with business goals.

In collaboration with the Director, manage paid advertising campaigns, SEO strategies, and influencer partnerships.

Ensure brand consistency and maintain a strong online reputation.

Stay updated on emerging digital trends and technologies to drive innovation.

Qualifications & Skills:

Proven experience in social media management and digital marketing.

Strong understanding of analytics tools (Google Analytics, Meta Business Suite, etc.).

Excellent communication, leadership, and project management skills.

Ability to develop creative and data-driven strategies.

Experience in paid advertising, SEO, and influencer marketing.

This role is right for you if:

You are master schema markup to site speed and mobile-first indexing—and speak Google’s language.

Understand Keyword strategy like a detective, targeting terms that matter locally and globally.

You master Content optimization to create highly relevant, readable, and search engine-friendly content.

You interpret data to drive decisions.

You align SEO and social media with paid media, email, content, and PR for a unified impact.

You have a goal-driven mindset: Whether it’s boosting traffic or building brand trust, they always work with purpose.

This Role Probably Isn’t Right If:

You’re still learning the ropes of performance marketing.

You prefer stability over scale.

You struggle to manage multiple moving pieces at once or get flustered under time pressure

You need constant feedback or daily check-ins to stay on track.

You dislike tracking numbers, analyzing campaign performance, or tweaking systems.

You aren’t comfortable taking ownership when results fall short, and driving the fix.

You see SOPs and process documentation as annoying red tape rather than tools for leverage.

You prefer to be told exactly what to do, rather than figure it out and run with it.

RamSoft offers a casual work environment, flexible work hours, and a competitive compensation and benefits package. RamSoft Inc. is an equal opportunity employer and committed to fostering an accessible and inclusive environment for employees and customers. If you require any accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let our HR department know and we will work with you to meet your needs.