Social Media and Content Specialist

Position Overview

The Social Media & Content Specialist is responsible for developing, executing, and optimizing content across multiple digital and social media platforms. This mid-level role combines content creation, social media management, analytics, and strategic collaboration to support marketing objectives, strengthen brand awareness, and protect the organization’s online reputation. The role requires a balance of creative execution and data-driven decision-making.

Key Responsibilities

Content Development & Creative Execution

Develop high-quality written copy tailored to platform-specific audiences and aligned with brand voice and messaging

Produce engaging multimedia content, including images, short-form video, and visual assets for social media and digital campaigns

Design and edit graphics using approved tools and templates to support content and campaign needs

Ensure all content adheres to brand standards, accessibility guidelines, and quality expectations

Social Media Channel Management

Manage, schedule, and publish content across multiple social media platforms

Maintain editorial calendars and ensure consistent, timely execution of campaigns and posts

Monitor social media activity, engage with audiences as appropriate, and escalate issues following established guidelines

Support online reputation management through proactive monitoring and response coordination

Strategy, Performance & Analytics

Track, analyze, and report on content and campaign performance using platform analytics and reporting tools

Identify trends, audience insights, and high-performing content to inform ongoing optimization

Make real-time adjustments to content and messaging based on performance data and emerging trends

Provide actionable insights and recommendations to marketing stakeholder

Cross-Functional Collaboration

Partner with team to support business goals and campaign initiatives

Contribute to content and social media strategy discussions and planning sessions

Align social content with broader marketing, brand, and communications strategies

Qualifications

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience desireable

Demonstrated experience writing professional, engaging copy for digital audiences

Working knowledge of social media management, scheduling, and analytics tools

Proficiency with graphic design tools such as Adobe Creative Suite, Canva, or similar platforms

Strong organizational skills with the ability to manage multiple priorities and deadlines

Key Competencies

Strategic and analytical thinking

Strong written and visual communication skills

Attention to detail and brand consistency

Ability to adapt quickly in a fast-paced digital environment

Collaborative mindset with a high degree of accountability

References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.