Social Media and Content Manager

We’re looking for a Social Media and Content Manager who operates at the intersection of: Storytelling - Strategy - AI - Human Emotion

You won’t just manage channels, you’ll shape perception our life in our communities. You’ll turn real moments inside our buildings into content that:

• stops the scroll
• shifts mindsets about aging
• makes families say “this feels different and I want my loved one to live there”
• makes talent say “I want to work there”

This role is part content creator, part brand builder, part cultural capturer.

What You’ll Build:

1. A Brand People Feel

• Translate everyday moments into powerful, human stories
• Capture vitality, movement, joy, and connection, not clichés
• Create content that looks and feels unlike anything

2. A High-Performance Content Engine

• Own and execute a multi-platform content strategy (IG, TikTok, LinkedIn, YouTube, emerging platforms)
• Build a consistent, elevated, recognizable brand voice
• Develop a repeatable system for sharing content across multiple communities

3. A Modern, AI-Accelerated Workflow

• Leverage tools like ChatGPT, Claude, Canva AI, CapCut, and emerging platforms
• Move faster without sacrificing quality
• Continuously test, learn, and evolve

4. A Connected Community (Online + Offline)

• Engage authentically with families, prospects, and team members
• Turn followers into advocates
• Amplify real voices from within our communities

5. Internal and Family Storytelling

• Create meaningful communications for families
• Elevate team member storytelling and recognition
• Reinforce culture through content, not just messaging

Requirements:
• Bachelor’s Degree in marketing, communications, public relations, or relevant experience in the field.
• 2+ years in social media/content (lifestyle, hospitality, wellness, or brand-driven environments preferred) such as Facebook, Instagram, TikTok, YouTube, LinkedIn and Twitter.
• Have experience using social media scheduling and content management platforms such as Agorapulse, Sprout Social, or Hootsuite in a corporate or agency setting.
• An understanding of metrics, tracking, and attribution related to social media engagement.
• Experience handling customer relationship issues on public-facing channels.
• An ability to work autonomously and within a team in a fast-paced, deadline-driven environment.
• Excellent English skills: writing and grammar skills, speaking and listening.
• Proficiency with Microsoft Office.
• Strong portfolio of content (video, copy, campaigns, or brand work)

Benefits:
• Christmas Bonus: 30 days, to be paid in December.

• Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• Dental Insurance: Always smile with confidence!
• Life Insurance: (Death and MXN Disability)
• Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
• Multicultural Exposure: Work with operations within Mexico and United States.
• MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• Exclusive Discounts: Benefits with different companies for being part of MezTal.
• Academic Agreements: Access to national universities and language schools.