Social Media and Communications Specialist (Summer Internship)

Mission Aviation Fellowship is a unique Christian ministry that operates over 120 aircraft in almost 30 countries worldwide.  MAF transports workers, patients, relief workers, community supplies and medical aid in the world’s most remote regions and places of deepest human need.  Operating for 80 years, Mission Aviation Fellowship has developed into a worldwide team of specialists; over 450 staff families, including roughly 50 Canadians and their families, serve in both technical and support roles.

Mission Aviation Fellowship of Canada (MAF Canada), a charitable organization located in Guelph, Ontario, was formed in 1972.  Our mission is to share God’s love through aviation and technology and our vision is for isolated people to be physically and spiritually transformed in Christ’s name. Integral to our identity are our core values: We Follow Jesus – We Serve Together – We Hold A High Standard – We Value Each Other.

POSITION PURPOSE/OVERVIEW

The Social Media and Communications Specialist will play a key part in an exciting moment for MAF Canada. As the Social Media and Communications Specialist, you will play an important role in a growing, dynamic international non-profit and will be expected to give it your all, take initiative, and take MAF Canada’s social media to new heights.

Through creating, scheduling, and posting on social media, you will tell current and prospective donors how God is powerfully working in the lives of the world’s most isolated people. You will seek to find new ways to tell stories that resonate with MAF audiences across a range of formats and channels, including (but not limited to) posts, blogs, articles, and videos. As part of the Marketing and Communications team, you will be on the lookout for new digital trends and contribute to projects that raise the profile of MAF Canada.

As part of the internship, you will refine your skills and have a defined set of goals which will be regularly evaluated. You will have weekly meetings with your supervisor to learn where you can improve your expertise and be well-positioned to meet future career goals.

KEY DUTIES/RESPONSIBILITIES

Social Media - 50%

Assist with the development of a social media strategy that works towards fulfilling MAF Canada’s digital marketing and communication goals.

Develop and implement a social media calendar.

Manage MAF’s social media channels, including: Facebook, Instagram, Youtube, LinkedIn, and TikTok.

Grow MAF’s audience on social media channels.

Help develop MAF Canada’s social media influencer program

Monitor and proactively respond to online messages, comments, and posts

Content Management - 20%

Source relevant and engaging content that tells the story of MAF Canada and its impact

Organize content in a way that enables staff to find and use it in a timely and effective manner.

Help create content policies and rules that enable the effective use of content.

Help improve the quality of content produced through the creation and rollout of tools and training.

Writing - 20%

Write engaging stories about MAF’s work around the world for website, marketing and fundraising materials.

Write pieces of content such as newsletters, blogs, reports, scripts, and emails.

Public Relations - 10%

Support public relations work through the writing of press releases and outreach emails.

Support the Head of Communications through replying to and managing correspondence with members of the media.

QUALIFICATIONS:

Pursuing or graduated with a degree or diploma in English, Creative Writing, Communications, Marketing or equivalent

Strong attention to detail

Excellent writing and editing skills

Proven ability to write short yet captivating stories

Ability to summarize complex concepts and information

Ability to edit video on Canva or similar

Proven ability in creating and posting social media content

Bonus: Experience in a charity of a similar size and mission

Personal Attributes:

Detail-oriented and dependable.

Professional and courteous.

Outgoing and approachable

A team player, but also the ability to work independently without supervision

Works well under pressure with tight deadlines

Desire to learn, try new things and problem solve.

Committed to MAFC’s mission and values.

A Christian, active in their church community, who can affirm, without reservation, the MAFC Statement of Faith and Community Standards

A heart for the kingdom impact of MAFC and an eagerness to work in fulfilling its Mission and Vision

A creative and visionary thinker

WORKING CONDITIONS/PHYSICAL REQUIREMENTS

A mostly remote with a one-day work from office environment as appropriate/possible to accomplish the role and responsibilities of this position and to meet and exceed agreed-upon objectives.

MAFC is committed to fostering an inclusive and accessible work environment, in accordance with the Canadian Labour Code, the Accessible Canada Act, and the Canadian Human Rights Act. We will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of their role. If you require an accommodation during any stage of the employment process, please contact the People & Culture department.

** Important: Please Read **

This is a Canada Summer Jobs position and therefore the candidate must:

be between 15 and 30 years of age at the beginning of the employment period

be a Canadian citizen, permanent resident, or person to whom refugee protection has been conferred under the Immigration and Refugee Protection Act for the duration of the employment and

have a valid Social Insurance Number at the start of employment and be legally entitled to work in Canada in accordance with relevant provincial or territorial legislation and regulations