Social Media Analyst

JOB DESCRIPTION: SOCIAL MEDIA ANALYST

Sector: Financial Services

Location: Lagos, Nigeria

Reports To: Communications Manager

ABOUT PAGA

Paga is on a mission to enable one billion Africans and millions of SMEs to pay, preserve hard-earned income, participate in global trade, and purchase goods and services at home and abroad. We have built a multicurrency, cloud-based payments and financial services engine that leverages multiple business services built on the same best-in-class infrastructure to serve the ecosystem through three businesses - Paga Engine (Enterprise B2B - www.pagaengine.com); Paga (Consumer - www.Paga.com); and Doroki (SME Retail - www.doroki.com). Paga has three licenses with the Central Bank of Nigeria – mobile money, international remittance, and a microfinance bank. Paga is headquartered out of the United Kingdom and has operating entities in Nigeria, United States, and Ethiopia. Founded in 2009, Paga now serves millions of users and businesses across Africa and beyond.

ABOUT THE ROLE

The Social Media Analyst will be responsible for managing day-to-day social media presence, developing platform-native content, directing short-form video shoots, and analysing performance to optimise growth and engagement. This role sits at the intersection of content, creativity, and analytics, ensuring that social media activity drives measurable brand and business outcomes.

PRIMARY RESPONSIBILITIES

Social Media Management

Manage and grow the Paga Group’s social media pages across platforms (Instagram, X, LinkedIn, TikTok, YouTube Shorts, etc.)

Plan, schedule, and publish content in line with brand guidelines and campaign objectives

Monitor comments, DMs, and conversations, escalating issues when necessary

Stay on top of platform trends, algorithm changes, and emerging formats

Content Development

Develop platform-specific content ideas, captions, and storytelling angles

Translate campaigns, announcements, and brand narratives into engaging social content

Collaborate with designers, copywriters, and internal teams to deliver high-quality content

Ensure consistent brand voice, tone, and visual identity across platforms

Video Shoot & Direction

Plan and coordinate short-form video shoots for social media

Direct on-camera talent (employees, executives, creators) during video shoots

Work with videographers and editors to produce platform-ready video content

Optimize videos for performance across formats (Reels, TikTok, Shorts, X video)

Analytics & Measurement

Track and analyze social media performance using platform analytics and third-party tools

Measure reach, engagement, follower growth, video performance, and conversions

Produce regular performance reports with insights and recommendations

Use data to continuously refine content strategy and posting cadence

KNOWLEDGE AND SKILL REQUIREMENTS

1–3 years experience managing social media accounts for a brand or organisation

Strong understanding of social media platforms, trends, and best practices

Hands-on experience with short-form video content and on-set direction

Strong copywriting and storytelling skills

Experience analysing social media data and translating insights into action

Familiarity with social media management and analytics tools

Ability to manage multiple projects and deadlines

We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on grounds of color, race, nationality, religion, age, ethnic origin, disability, gender, marital status, or sexual orientation in our employment practices.