Social & Content – US Market

Role Mission

The Social Content role is at the heart of SAMY’s creative and social output — bringing cultural relevance, platform fluency, and trend-savvy ideas to life. Based in Miami, this person will help shape the voice and content direction of leading Beauty, Fashion, and Lifestyle brands across social platforms, and emerging ones.

The ideal candidate lives and breathes social media, loves experimenting with new formats, and knows how to turn trends into content that entertains, inspires, and performs.

Key Responsibilities

Content Creation & Social Trends

• Create breakthrough social media content ideas.

• Identify and adapt daily social trends, sounds, and formats — especially on TikTok and Reels.

• Collaborate with the creative and strategy teams to develop platform-first ideas and presentation decks.

• (Optional) Support in producing short-form video content, creator collaborations, and community engagement.

• Stay ahead of pop culture, social behavior, and digital storytelling trends.

Community & Brand Expression

• Help define and maintain each brand’s social tone and aesthetic.

• Engage with creators, fans, and communities to spark authentic conversations.

• Contribute creative ideas to campaigns, brainstorms, and social activations.

Operational & Cross-Team Collaboration

• Work hand-in-hand with Social, Strategy, and Account teams for campaign execution.

• Assist in tracking performance metrics and identifying optimization opportunities.

• Maintain a strong awareness of competitor content and best practices.

Required Aptitudes

Creative & Cultural

• SDeep understanding of social culture and current trends.

• Strong visual sense and storytelling instincts.

• Ability to ideate and adapt quickly to what’s trending.

Social & Strategic

• Experience managing or creating content for social platforms.

• Basic understanding of metrics like engagement, reach, and retention.

• Familiar with influencer and creator ecosystems.

Collaborative & Communicative

• Team player with proactive, positive energy.

• Strong communication, organization, and presentation skills.

• Fluent in English; Spanish a plus.

Key Attitudes (Mindset & Leadership Behaviors)

• Trend Hunter: Always on TikTok, always spotting what’s next.

• Creative Doer: Turns ideas into content fast and fearlessly.
Culturally Tuned: Lives online culture and understands what audiences love.

• Collaborative: Thrives working with creative teams and clients.

• Curious: Constantly experimenting and learning from results.

Ideal Background

• 2–4 years of experience in social media, content creation, or digital marketing.

• Strong TikTok presence or demonstrable experience creating social content.

• Experience in Beauty, Fashion, or Lifestyle is a plus.

• Miami-based or open to hybrid presence.

Success Metrics

• Engagement and growth across key social platforms.

• Quality, originality, and timeliness of content output.

• Trend responsiveness and creative contribution to campaigns.

• Positive feedback from internal teams and clients.