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Social Content Specialist

Wundermanthompson

Lisbon, Lisbon District, Portugal (VML Lisbon) Hybrid permanent

Posted: March 9, 2026

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Quick Summary

A Social Content Specialist is responsible for creating engaging content for social media platforms, including developing content calendars, writing, and publishing content, as well as analyzing metrics and providing insights to the team.

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who We're Looking For:

We are looking for an experienced Social Content Specialist to join our Social Media team. The professional will be responsible for managing and executing the content strategy on social media, ensuring the growth and engagement of the brand's communities.

What You'll Do:

• Coordinate and participate in the creation of the monthly publication plan.

• Ensure the implementation of the monthly publication calendar.

• Oversee the brand's community management.

• Prepare performance reports of brands on social media.

• Ensure the implementation of the annual content strategy.

• Participate in creative briefings for brand activations.

• Conduct regular status and planning meetings with the client.

• Develop creative copywriting for social media.

What You'll Need:

• Minimum of 4 years of experience in social media management, in an agency context.

• Fluency in Portuguese and English (oral and written).

• Excellent organization and autonomy.

• Mastery of Meta (Facebook, Instagram) and TikTok tools.

• Proven practical experience in content management.

• Client management skills and effective communication.

• Creativity and strong visual culture.

• Immediate availability will be an advantage.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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