Social Content Producer

About Eucalyptus

We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.

Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.

• Supported over 350k patients living with obesity across our 5 markets

• Received selective NICE endorsement to provide services to the NHS.

• Tailored our offering to thousand of patients in Germany and Japan

About the role (What you'll be doing)

We’re looking for an Social Content Producer to build Juniper’s social presence from the ground up, creating video expert-led, human, culturally relevant content that educates, inspires and connects with our audience across TikTok, Instagram and emerging platforms.

You’ll play a foundational role in defining our organic strategy, sourcing and working with experts and creators, shaping narratives around GLP-1 medication, behaviour change and women’s health, and turning real patient insights into content that cuts through.

This is a rare chance to build an entirely new content engine inside one of the fastest-growing health companies in the world.

• Creating native, scroll-stopping, platform-first video content that speaks directly to our patient segments and cultural moments

• Developing and owning the organic content calendar, with clear themes, pillars and storytelling frameworks

• Sourcing, briefing and managing experts, creators and patients to capture high-quality raw content

• Running shoots and managing production logistics, from scripting to asset delivery

• Collaborating closely with our in-house editors and the creative production team to bring concepts to life

• Using data, social listening and trends to continually refine formats, hooks and content strategy

• Partnering with Community, Brand, Product and CRM to ensure organic content increases reach, trust and patient engagement

• Establishing repeatable playbooks for content series (e.g. expert explainers, GLP-1 myth-busting, maintenance journeys)

About you (Who you are)

• A social-first storyteller with 6+ years experience producing TikTok/IG-native content

• Comfortable sourcing and working with experts and creators, and translating complex topics into clear stories

• Strong at writing briefs and scripts that non-marketers can execute

• A confident producer, organised, detail-driven and able to manage shoots end-to-end

• Culturally switched on with a deep feel for pacing, hooks, trends and platform behaviours

• Data-curious and iteratively minded, you want to understand why something worked

• Collaborative, adaptable and energised by building 0→1 in a fast-paced, high-ownership environment

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.

• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.

• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.

• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.

• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in the UK

• Be an owner – Your own stake in the business with our employee options program

• Invest in your growth – Annual development budget plus 3 days of professional development leave

• Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration

• Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you

• Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year

• Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.