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Social Content Creator

Maker Lab

Singapore, Central Singapore, Singapore Hybrid contract

Posted: December 30, 2025

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Quick Summary

Create engaging short-form video content for a major tourism brand, utilizing TikTok and Reels, and collaborating with cross-functional teams.

Job Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Content Creator for a major tourism brand. You'll be the engine for short-form video (TikTok, Reels), owning the process from ideation and shooting to editing. Requires a "speed-to-culture" mindset, strong on-set skills, and a proactive approach to social-first storytelling.

Role:

• End-to-End Production: Own the entire process, including the ideation, shooting, and editing of high-quality, short-form video content specifically designed for platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Speed-to-Culture Execution: Execute on reactive trends and cultural moments within a "Speed-to-Culture" workflow, ensuring the brand remains relevant, topical, and engaging.
• On-Set Management: Independently manage all on-set production requirements, including setting up lighting, optimising audio, and handling all necessary equipment to ensure high-quality footage.
• Content Development: Collaborate closely with the Social Strategist to develop original video series, evergreen content concepts, and compelling editorial narratives.
• Post-Production: Oversee all post-production elements to ensure video quality, proper platform specifications, and consistency with the client's brand guidelines.
• Trend & Innovation: Stay on top of global and local trends, proactively sharing insights and experimenting with new creative approaches, video formats, and effects for social media and the various platforms.
• Brand Guardianship: Ensure the client’s brand guidelines and voice are closely followed and consistently applied in all outgoing video content.

You:

• 3+ years of professional experience creating awesome work for top brands, preferably with a mix of in-house and agency creative production experience.
• Expert proficiency in using specific editing software packages, such as Adobe Premiere Pro or Final Cut Pro.
• Proven proficiency in using recording equipment and shooting high-quality videos, with a good understanding of on-set lighting and audio best practices.
• An excellent storyteller with the ability to create engaging, conversational, and culturally resonant editorial narratives in a simple, coherent manner.
• Highly motivated, energetic, and a self-starter with a track record of strong performance in fast-paced, deadline-driven environments.
• A good understanding of motion graphics and familiarity with relevant Adobe Creative Suite tools (e.g., Photoshop, Illustrator) is a plus.
• Exceptional verbal and written English communications and presentation skills.

Contract type: 2 years fixed term contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

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