Social Assistant, Parenting (Part Time)

BDG is looking for a Part Time Social Assistant to work across the company’s portfolio of brands, with a primary focus on its parenting sites (Scary Mommy, The Dad, and Romper).

To succeed in this role, the candidate should have a strong interest in lifestyle, entertainment, and internet culture, with a particular emphasis on the output of digital publishers on social media. Candidates do not need to be parents, but should have an understanding of the content that appeals to this demographic. Experience running social media profiles for brands and/or personalities is desirable but not a requirement if the candidate can provide alternative evidence of their expertise in social media.
The ideal candidate will be highly organized, have a keen sense of initiative, and be confident solving problems as they arise. A strong work ethic, flexibility, and discretion when dealing with confidential matters are all essential, as is a passion for creating first-class digital magazine content.

Candidate must be based in the New York area and be committed to coming into the office 2-3 days per week. This is a Part Time role for 28 hours per week. The ideal candidate will be able to work flexibly when tentpole events like Awards Season are taking place.

Key Accountabilities:
• Ideate, create, and schedule daily posts on Scary Mommy, The Dad, and Romper’s social media pages, including Instagram, TikTok, Facebook, and Threads
• Assist social team members with ad hoc posting and content creation tasks across other BDG brands
• Collaborate with editorial staff, designers, and video editors to create high quality, social-first content for our cross-platform accounts
• Monitor social platforms for conversations and trends BDG brands could participate inPull data for weekly and monthly traffic reports, and assisting with quick turnaround insights requests
• Track high profile shares and engagements across BDG brands’ social accounts Contribute to cross-brand brainstorms, generating timely and relevant ideas on a regular basis

Candidate Profile:
• 1-2 years experience working in social mediaDemonstrable interest and/or experience in entertainment and lifestyle content
• Understanding of the parenting space on social media
• Ability to write optimized, smart social copy
• Thorough understanding of brand voice and a passion for using social platforms to reach audiences in innovative ways
• Knowledge of social listening platforms and scheduling tools like Sprout Social, Later, and Meta Business Suite
• Ability to identify and apply emerging trends to social strategy
• Excellent organizational skillsWillingness to alter workflow with a sense of urgency
• Exceptional communication skills
• Basic video editing skills