Social Analytics Manager

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

About the Role:

We're looking for a Social Analytics Manager who brings innate curiosity and a collaborative spirit. You'll be a strategic partner, focusing on client-level social campaign measurement and reporting. Your core mission will be transforming complex social data into clear, actionable insights that drive business growth and optimize our digital presence.

Responsibilities:

• Be responsible for managing raw data collection from multiple sources (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, Threads, YouTube, etc.) and perform analysis to identify key insight

• Work with team members to produce actionable deliverables (e.g. weekly, monthly, quarterly, scorecards, ad hoc and project summary reports) to support strategic planning activities

• Translate complex data sets into clear, actionable insights for stakeholders (marketing, product, PR, and leadership teams)

• Conduct interim and post-campaign analyses

• Help write preliminary and final reports with clear insights and recommendations

• Present project specific findings to team members and clients and collect feedback

• Interprets industry and historic customer data and trends to provide insight into both completed projects as well as strategy for future efforts

• Demonstrate curiosity for the subject matter and the ability to connect results to implications for the business

• Help manage multiple projects concurrently, with accuracy and efficiency

• Turn business objectives into measurable project goals

• Quickly grasp and retains focus on key issues

• Articulate key program objectives, measurement strategy, and relevant results that drive to insights.

• Understand data quality and coverage issues

Experience:

• 5+ years of experience in social media analytics, preferably in the automotive or consumer goods industry

• Bachelor’s degree in Marketing, Data Analytics, Communications, or related experience

• Proficient in Pivot Tables or other data visualization tools

• Experience with organic and paid performance tracking (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Native Social Platform Analytics)

• Highly proficient with Microsoft Tools (Word, Excel, PowerPoint)

• Knowledge of automotive industry trends and digital consumer behavior

• Strong understanding of social media platforms, KPIs, and content strategies

• Familiarity with social listening tools and CRM/social integration

• Exceptional attention to detail, with the ability to manage multiple projects and meet tight deadlines

• Strong storytelling and presentation skills — able to translate data into insights and insights into action

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$75,000—$180,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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