Service Development Director (SDD)

Position Summary

The Service Development Director (SDD) is responsible for leading the implementation of strategic business development and marketing plans to drive patient referrals, census growth, and community engagement. This role serves as a key liaison between referral sources, patients, families, and the hospital to ensure appropriate admissions and continuity of care.

The SDD oversees Service Development Representatives (SDRs), manages territory-based outreach strategies, and ensures alignment with organizational goals, compliance standards, and performance metrics.

Key Responsibilities

Develop and execute strategic marketing and business development plans to meet census and referral goals

Build and maintain strong relationships with physicians, referral sources, and community partners

Conduct pre-admission screenings and coordinate with clinical teams to determine patient eligibility

Serve as liaison between referral sources, patients/families, and hospital leadership

Oversee and manage SDR team activities, territories, and performance expectations

Monitor and track referrals, admissions, and outreach activity through CRM systems

Lead community outreach, education, and mental health awareness initiatives

Analyze market trends and adjust strategies to optimize growth

Ensure compliance with company policies, regulatory requirements, and documentation standards

Participate in daily, weekly, and monthly reporting, including KPI tracking and budget performance

Support performance improvement initiatives across departments

Qualifications

Education:

Bachelor’s Degree in Marketing, Business, Healthcare Administration, or related field preferred

Experience:

Minimum of 2 years of healthcare marketing, business development, or related experience preferred

Experience in behavioral health or hospital setting strongly preferred

Knowledge, Skills & Abilities

Strong communication and relationship-building skills

Ability to analyze data and drive strategic decisions

Proficient with CRM systems, mobile tools, and Microsoft Office

Strong organizational and time management skills

Ability to work independently in a fast-paced, goal-driven environment

Basic understanding of medical and psychiatric diagnoses preferred

Additional Requirements

Valid Driver’s License with acceptable driving record

Proof of Auto Insurance

Ability to travel locally (up to 90–95% of the time)

CPR certification (or ability to obtain)

Completion of required training (including behavioral management and compliance training)

Work Environment

Combination of field-based community outreach and in-facility responsibilities

Frequent travel to referral sources, healthcare facilities, and community partners

Fast-paced environment requiring flexibility and responsiveness

Why Join Us

Opportunity to lead growth initiatives in a behavioral health setting

Direct impact on patient access to care and community mental health outcomes

Collaborative leadership environment