SEO Strategy Lead

At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe. Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office and BlueSky Hub in downtown Toronto are purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects. Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking ambitious action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention. Introduction to role: Are you ready to lead the charge in organic optimization? As an SEO Strategy Lead at AstraZeneca, you'll be at the forefront of digital customer engagement, driving organic search strategies for our US commercial brands. Your expertise will be pivotal in understanding brand objectives and challenges, delivering impactful strategies based on user data and platform guidelines. This is your chance to innovate and make a difference in a dynamic environment where diversity is celebrated! Accountabilities: In this exciting role, you'll orchestrate organic search initiatives, ensuring seamless integration with broader digital plans. You'll assess and present the impact of SEO efforts, providing expert consultation to identify SEO critical metrics and OKRs for marketing programs. Collaborate with the SEO delivery team to design and implement data-driven strategies that align with client business goals. As the primary liaison for SEO industry standards, you'll drive continuous service improvements across US digital teams. Success hinges on building partnerships to grow and engage the organic search audience while supporting the evolution of SEO delivery through AI technology. Essential Skills/Experience: demonstrated ability working in agency SEO, SEM, Social, or other paid media, digital analytics, or creative strategy Experience in the healthcare-related field, or any other highly regulated industry Experience reporting to leadership or clients on SEO, SEM, Paid media, or digital creative strategy. Proven track record of developing and articulating a strategy aimed at solutions for a business challenge, as well as implementing digital marketing programs. Experience prioritizing, scheduling, and optimizing website content. Proven success guiding the technology team & website developers to follow standard processes. Strong understanding of standard processes around website development and user experience. Adopts partnership and can also work independently Adaptable to changing processes and organizational structure Excellent communication skills, comfortable speaking and presenting to medium-large groups Desirable Skills/Experience: Bachelor’s degree or equivalent experience Experience developing or adhering to marketing operations standards within a large organization. Experience with Google Analytics or Adobe Analytics and attribution solutions. Proficient with Microsoft Excel, Powerpoint, Power BI, and data analysis. Familiarity with SEO tools such as Brightedge, SEM Rush, Moz, Google Search Console, etc. Pharmaceutical or Healthcare marketing/advertising/measurement experience. Validated experience driving measurable, positive results based on search strategy. Understanding of how paid search & organic search (SEO) work together. Understanding of HTML, CSS, and JavaScript. Experience applying AI technology to provide efficient and enhanced SEO strategies When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. At AstraZeneca, every role contributes to a larger purpose—transforming patients' lives through science. Our global team thrives on innovation and intelligent risk-taking, driving change across the enterprise. With a commitment to excellence and breakthroughs, we empower our teams to make a meaningful impact. Join us in our journey of growth and discovery, where your skills can truly make a difference. Ready to take the next step in your career? Apply now and be part of our transformative journey! Great People want to Work with us! Find out why: GTAA Top Employer Award for 11 years Top 100 Employers Award Canada’s Most Admired Corporate Culture Learn more about working with us in Canada View our YouTube channel Are you interested in working at AZ, apply today! AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing AZCHumanResources@astrazeneca.com . #LI-Hybrid Date Posted 14-Jan-2026 Closing Date 22-Jan-2026 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.