SEO Strategist

We’re RCL - Reitmans Canada Limited. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. 

With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

The Search Engine Optimization Strategist provides strategic leadership for organic discovery across all Reitmans Canada Limited (RCL) brands. You will move beyond traditional search to manage the "Search Experience," ensuring our brands are discoverable wherever customers search, from Google’s AI Overviews to visual search and social commerce platforms. You will analyze and optimize all brand websites while leading the synergy between organic content and digital media strategies.

Job Description:

• Omnichannel Strategy: Elaborate owned media strategies in collaboration with Digital Marketing to drive traffic, conversion, and revenue.
• AI & SGE Optimization: Lead the adaptation of content for Search Generative Experience (SGE) and AI-driven discovery engines.
• Advanced Technical Audits: Perform deep-dive technical audits focusing on Core Web Vitals, site architecture, and JavaScript rendering.
• Content Authority: Orchestrate content distribution and standardize best practices across all banners using the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework.
• On-Site Excellence: Execute optimizations for title tags, meta-information, and URLs while implementing advanced Schema Markup to enhance rich snippets.
• Strategic Merchandising: Perform keyword and trend research to identify new merchandising opportunities and optimize category pages.
• Digital PR & Authority: Develop modern "white hat" authority-building strategies that prioritize brand mentions and high-quality backlinks.
• Data Intelligence: Create automated dashboards to monitor SEO performance, utilizing GA4, Search Console, and BigQuery.
• Standardization: Standardizes SEO best practices and collaborates with E-Commerce and Marketing teams to ensure SEO Strategies are properly implemented across all websites and search engines.

What's set you appart

• Bachelor’s degree in Marketing, IT, E‑Commerce, or any data‑centric field.
• + 4 years of SEO experience, ideally within a high‑volume E‑Commerce environment.

Technical Competencies

• Proficiency in HTML/CSS with a solid understanding of JavaScript.
• Expertise with GA4, Google Search Console, and OnCrawl.
• Experience using enterprise‑level SEO tools such as Ahrefs, SEMrush, SEMJI.
• Familiarity with AI‑driven content tools and prompt engineering for SEO workflow optimization.
• Fluency in French and English is required to work with various internal teams and operate the tools used in this position.

Soft Competencies

• Strong analytical and problem‑solving abilities.
• Results‑driven mindset with a passion for continuous optimization.
• Ability to manage multiple projects in a fast‑paced environment.
• Excellent written and verbal communication skills.
• Strong collaboration skills and the ability to explain technical concepts to non‑technical stakeholders.
• Proven experience acting as an internal subject‑matter expert and partnering effectively with technical, creative, and marketing teams.

What Sets Us Apart

• Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First: Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

*Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

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