SEO Specialist

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region, and now take the success to the world.

We are currently looking for a SEO specialist to drive organic growth in highly competitive niches, including iGaming and betting. This role is focused on strengthening online presence and supporting the overall growth of projects.

📋 Key responsibilities and your contribution:

• Developing SEO strategies for cross-brand websites targeting;

• Launching and reviewing websites: preparing technical requirements for developers and conducting technical audits of launched sites;

• Managing website content: semantic core collection, keyword clustering, text analysis of competitors’ articles, preparing briefs for copywriters, generating texts with AI, and reviewing completed content;

• Off-page optimization: auditing the backlink profile of the site and its competitors, preparing anchor lists, and purchasing links;

• Searching for and selecting drop domains, participating in auctions and purchasing them, restoring domains, placing links, and sourcing new domains;

• Monitoring search results and reacting quickly to changes;

• Analyzing competitor strategies and identifying growth opportunities for promoted websites;

• Monitoring and analytics, including conversion-focused work;

• Testing hypotheses: running A/B tests, analyzing results, and adjusting approaches accordingly.

📚 Your qualifications:

• 2+ years of hands-on SEO experience;

• Proven experience in betting / iGaming / gambling, or other gray-area, highly competitive niches targeting the RU/CIS market, with a solid understanding of the restrictions and specifics involved;

• Ability to conduct competitor analysis and develop SEO strategies;

• Strong expertise in technical SEO, content strategy, and link building;

• Proficiency with the following tools: Ahrefs, SEMrush, GSC, GA4, Screaming Frog, Jira;

• Working knowledge of CSS/HTML required for SEO tasks;

• Ability to independently source and purchase drop domains;

• Experience collaborating with developers and copywriters;

• Self-sufficiency, strong organizational skills, and a willingness to grow and test hypotheses.

➕ Nice to have:

• Experience with behavioral factor manipulation is a strong plus.

Benefits:

⭐ Days of recovery: 20 paid vacation day per year and unlimited sick leave days.

⭐ Opportunities for professional development: training, workshops, internal experts, and working with modern SEO tools.

⭐ Support for initiatives and access to resources for growth.

⭐ Participation in highly competitive projects where you can quickly level up your skills.

⭐ A professional team and a product-driven approach.