SEO Specialist Manager - North America market

Passionate about SEO? Ready to conquer the most competitive market in the world?

Better Collective is looking for an SEO Manager to join our Paris team. In this strategic role, you will be the engine for our organic growth by leading the SEO strategy for our flagship websites in the North American (USA & Canada) markets, within the demanding iGaming sector.

If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.

Your Mission & Responsibilities

As the strategic lead for North America, your goal is to maximize qualified organic visibility and outperform the competition.

Strategy & Leadership

• Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for the North American markets.

• Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams.

• Analyze North American SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.

• Lead site migration and/or redesign projects, guaranteeing SEO performance throughout.

• Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.

Technical & Semantic Expertise

• Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.

• Analyze link profiles (ours and competitors') to refine the netlinking strategy.

• Define relevant keyword and internal linking strategies for the US/Canada market.

• Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.

Collaboration & Influence

• Act as the go-to SEO expert for the North American market, actively sharing knowledge and best practices.

• Collaborate with developers to specify and implement technical optimizations.

• Contribute to the continuous improvement of our global SEO processes.

Your Profile to Succeed

Technical Skills (Must-Haves)

• 2-4 years of confirmed experience in SEO, with a strong technical focus.

• Fluent English (C1 level or higher required): You will be thinking, analyzing, and communicating daily in an English-speaking market.

• Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools).

• Advanced proficiency in Excel / Google Sheets (pivot tables, complex analysis).

• Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO.

• Proven experience in managing migrations and/or redesigns of high-traffic sites.

• Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics.

• Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordingly.

• Experience with or strong understanding of Google Discover and/or Google Top Stories.

Personal Qualities

• Analytical & Problem-Solver: You love digging into data to find solutions.

• Proactive & Organized: You can manage multiple projects and priorities autonomously.

• Excellent Communicator: A strong team player in an international context.

• Passionate: You are genuinely passionate about SEO and constantly monitor algorithm changes.

• Bonus: Knowledge of the iGaming sector or previous experience in highly competitive markets (US/UK).

What We Offer

Package & Benefits

• Competitive salary

• Hybrid work model (up to 2 days/week remote after the onboarding period)

• Personal laptop (PC or Mac of your choice)

• 100% reimbursement of public transport costs (Navigo pass)

• Meal vouchers (Swile card, €12,10/day worked)

• 55€ for Wellness & cultural activities

Work Environment

• An international, dynamic, and friendly work environment.

• A high-responsibility role with a direct impact on performance.

• A culture of innovation and knowledge-sharing.

Additional Information

• Contract Type: Full-time permanent contract (CDI)

• Location: Central Paris (This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered.)

• Start Date: As soon as possible

About Better Collective

Better Collective is a fast-growing international company with a mission to offer an innovative, transparent, and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and cooperation.