SEO Specialist

LXT is an emerging leader in AI training data to power intelligent technology for global organizations. In partnership with an international network of contributors, LXT collects and annotates data across multiple modalities with the speed, scale, and agility required by the enterprise. Our global expertise spans over 145 countries and more than 1,000 language locales. Founded in 2010, LXT is headquartered in Toronto, Canada with a presence in the United States, UK, Egypt, India, Turkey, and Australia. The company serves customers in North America, Europe, Asia Pacific, and the Middle East. 

We are hiring SEO Specialist who excels in both content and technical SEO. In this independent role, you'll take full ownership of optimizing LXT’ online presence and implement all SEO initiatives hands-on.

Responsibilities

Content SEO:

Develop data-driven content strategies to increase organic visibility

Conduct comprehensive keyword research and competitive analysis

Create SEO-optimized content independently (blog posts, landing pages, website copy, etc) that resonates with our target audience

Optimize existing content and identify content gaps

Monitor content performance and derive actionable recommendations

Brief writers on new content, and edit their articles before publication

Technical SEO:

Optimize website architecture and internal linking structure in WordPress

Identify and resolve technical SEO issues (crawling errors, indexing problems, duplicate content)

Improve Core Web Vitals, page speed, and mobile usability

Implement structured data (schema markup) and monitor technical website health

Ensure proper XML sitemaps, robots.txt, and canonical tag implementation

Collaborate with external developers when major technical changes are needed

Off Page SEO:

Experience building high quality backlinks

Reporting & Analysis:

Create meaningful SEO reports and dashboards in Looker Studio

Conduct regular SEO audits and track KPI performance

Analyze data from Semrush, Google Search Console, and GA4 to inform strategy

Qualifications

3-5 years of proven SEO experience with demonstrable results

Strong expertise in both content optimization and technical SEO

Excellent writing skills with the ability to create engaging, SEO-optimized content

Ability to translate complex topics into clear, accessible content

Awareness of AI products and services

Expert-level knowledge of Semrush

Proficient with Google Search Console, Google Analytics 4, and Looker Studio

Solid experience working with WordPress

Understanding of HTML, CSS, and basic JavaScript

Ability to implement SEO-relevant changes independently

Analytical mindset with strong problem-solving skills

Highly organized and self-motivated to work independently

Comfortable working autonomously and setting your own priorities

Strong communication skills to explain technical concepts clearly

English Fluency

Additional information:

LXT is an equal opportunity employer and ensures that no applicant is subject to less favorable treatment on the grounds of gender, gender identity, marital status, race, color, nationality, ethnicity, age, sexual orientation, socio-economic, responsibilities for dependents, or physical or mental disability. Any hiring decision is made on the basis of skills, qualifications, and experiences.

We measure our success as a business, not only by delivering great products and services and continually increasing our assets under administration and market share but also by how we positively impact people, society, and the planet.