SEO & SEM Specialist

FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria, and it has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures.

In alignment with its vision, FairMoney is actively constructing the foremost mobile banking platform and point-of-sale (POS) solution tailored for emerging markets. The journey began with the introduction of a digital microcredit application exclusively available on Android and iOS devices. Today, FairMoney has significantly expanded its range of services, encompassing a comprehensive suite of financial products, such as current accounts, savings accounts, debit cards, and state-of-the-art POS solutions designed to meet the needs of both merchants and agents.

FairMoney thrives on its diverse workforce, bringing together talent from over 27 nationalities. This multicultural team drives the company’s mission of reshaping financial services for underserved communities.To gain deeper insights into FairMoney’s pivotal role in reshaping Africa’s financial landscape, we invite you to watch informative video.

About The Role

We are hiring an SEO and SEM Specialist to transform search into a core acquisition engine for FairMoney. This role is responsible for driving organic and high-intent lead generation through SEO and Google Search Ads, while significantly improving our online visibility, traffic quality, and overall conversion performance.

This is more than a technical optimisation role. We are looking for a growth-driven professional who can take full ownership of scalable, cost-efficient, and high-impact acquisition from search. The ideal candidate will lead strategies that increase visibility across priority keywords, grow organic traffic, and consistently generate qualified leads and application conversions through a data-driven SEO and SEM approach.

Key Responsibilities

• Own and execute the SEO and SEM strategy to drive high-intent, scalable user acquisition.
• Grow organic traffic and improve rankings for priority financial keywords that generate qualified leads and application installs.
• Lead Google Search Ads campaigns, optimising for cost-efficiency, lead quality, and conversion performance.
• Optimise the full search acquisition funnel from search query to landing page to lead to application and activation.
• Continuously test and improve landing pages, messaging, and user journeys to increase conversion rates.
• Identify and eliminate inefficient spend through deep analysis of search terms, user intent, and performance data.
• Track, analyse, and report on acquisition performance, including traffic growth, lead volume, conversion rates, and customer acquisition cost.
• Translate data insights into actionable recommendations that accelerate search-led growth.
• Collaborate with marketing, product, and growth teams to align search strategy with business objectives.

Requirements:
● 5+ years in SEO, SEM, or search-focused growth roles.

● Strong hands-on experience with Google Search Ads.

● Proficiency with SEO tools (Ahrefs, SEMrush, Screaming Frog, Search Console).

● Knowledge of Nigeria’s search landscape and user behaviour.

● Familiarity with GA4 and conversion tracking.

● Ability to work with Product/Engineering to execute SEO changes.

● Strong analytical skills; comfortable working with large datasets.

● Experience in fintech, financial services or a high-growth marketplace is a plus.

Benefits:
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development

Recruitment Process

• Screening call with a member of the recruitment team.
• Technical interview with the Head of Marketing.
• A take-home assessment.
• Final interview.