SEO/SEM Specialist

🎯 Role Overview This role focuses on digital marketing campaigns, social media, paid advertising, and market research. While prior home care industry experience is not required, the ideal candidate will bring a strong marketing foundation and a willingness to learn—training in the home care industry will be provided.
🚀 ** Key Responsibilities** -Digital Strategy: Manage and enhance digital presence through marketing campaigns and social media platforms.
-Paid Advertising: Create, manage, and track PPC and paid ad campaigns across Google and other search engines.
-Content Creation: Generate digital content, posts, and ads for social media platforms.
-Analytics & SEO: Measure and analyze SEO performance, campaign results, and develop marketing metrics.
-Direct Marketing: Execute campaigns via email, LinkedIn, and other digital channels.
-Market Research: Conduct research and compile insights to define optimal target audiences.
-Reputation Management: Monitor, review, and respond to online customer reviews.
🛠️ Skills & Qualifications
Education & Experience -Degree: Bachelor’s degree in Marketing or a related field.
-Experience: 3–5 years as a Marketing Coordinator or in related marketing roles.
-Leadership: Experience in leading teams is a plus ("nice to have").
-Core Knowledge: Strong understanding of digital marketing strategies and campaign management.
Software & Tools -Design: Adobe Creative Suite & Canva.
-Web & Analytics: WordPress & Google Analytics.
-Operations: Email Marketing platforms & Microsoft 365.

#Solvo