SEO/SEM Generalist

Coins

Shanghai, China Hybrid permanent

Posted: November 20, 2025

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Quick Summary

We are looking for a SEO/SEM Generalist to join our team in Shanghai, China, and help us improve our online presence through organic search optimization and ROI maximization.

Required Skills

SEO Strategy Digital Marketing Optimization Airline KPIs Problem Identification Process Optimization Collaboration Trends Awareness Data Analysis Keywords Research User Targeting

Job Description

Responsibilities:
• Plan, develop and implement our SEO strategy to improve the overall marketing performance
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Identify our users to better target identified users
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

Requirements:
• 3 years of experience with planning and implementing a successful SEO strategy
• Experienced in web analytics, marketing, and business development
• Experience with A/B testing and other testing metrics
• Knowledge of HTML, CSS, JavaScript
• Ability to analyze data and provide evidence-based recommendations
• Sense of ownership and pride in your performance and its impact on company’s success

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