SEO & Organic Growth Manager

Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware — Gabb Phone, Gabb Phone Plus, Gabb Phone 3 Pro, and Gabb Watch — alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.

About the Role

Gabb is seeking a data-driven SEO, GEO & Organic Growth Manager to own and accelerate our organic search presence. You will assess what we have, identify the highest-leverage opportunities, and build the systems and playbooks needed to execute at a higher level. Our organic channel has real momentum and real room to grow — the right candidate will come in with fresh eyes, sharpen the strategy, and drive measurable results.

You will own the full organic growth stack: technical SEO, content strategy, on-page optimization, link building, and an increasingly important frontier — Generative Engine Optimization (GEO), ensuring Gabb surfaces prominently in AI-driven search experiences like ChatGPT, Perplexity, and Google’s AI Overviews. You will work cross-functionally with content, product, and paid media to turn organic search into a reliable, measurable growth engine for Gabb.

What You'll Do:
ORGANIC STRATEGY & PROGRAM OWNERSHIP

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Audit and evolve Gabb’s organic search strategy — assess existing keyword targeting, content structure, and channel performance, then define a roadmap with measurable targets for non-branded organic traffic, share of voice, and conversion

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Conduct comprehensive SEO audits across Gabb.com: technical health, content gaps, site architecture, internal linking, and Core Web Vitals

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Develop and maintain a keyword and topical authority framework that maps to Gabb’s customer acquisition funnel — from parent awareness to device purchase to service upsell

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Define and track KPIs: organic sessions, keyword rankings, click-through rate, domain authority trajectory, and assisted conversions from organic

TECHNICAL SEO & ON-PAGE OPTIMIZATION:
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Own technical SEO execution: crawl health, indexation, structured data/schema markup, page speed, mobile optimization, and canonicalization

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Perform regular landing page and blog content audits; identify and prioritize refresh opportunities based on traffic decay, ranking gaps, and conversion data

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Optimize title tags, headers, and meta descriptions with a rigorous, test-and-iterate mindset

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Work with WordPress (primary CMS) and collaborate with developers on technical implementation; a working understanding of SEO-relevant HTML is required, with familiarity with CSS and JavaScript a plus

CONTENT STRATEGY & EXECUTION:
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Partner with copywriters and content editors to define SEO-optimized content briefs grounded in semantic and entity-based keyword research

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Build content hierarchies and topic clusters that establish Gabb as an authoritative voice in family technology, child safety, and digital wellness

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Develop internal linking strategies that distribute authority effectively across the site and improve crawl depth

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Write or direct copywriting for SEO-critical pages, including product pages, category pages, and comparison content

GENERATIVE ENGINE OPTIMIZATION (GEO):
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Develop and execute strategies to increase Gabb’s visibility in AI-driven search experiences including Google AI Overviews, ChatGPT, Perplexity, and emerging LLM-based discovery surfaces

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Optimize content for entity recognition, structured data, and authoritative topical coverage to improve inclusion in AI-generated answers

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Monitor how large language models retrieve, synthesize, and surface content — and adapt Gabb’s content strategy accordingly

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Stay ahead of emerging GEO trends and translate them into actionable experiments

LINK BUILDING & OFF-PAGE AUTHORITY:
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Build and execute a sustainable link acquisition strategy through editorial outreach, digital PR, content partnerships, and co-marketing with complementary brands in the family and parenting space

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Identify and pursue affiliate and media partner opportunities that build domain authority while supporting brand awareness

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Monitor backlink profile health and disavow toxic links proactively

CROSS-FUNCTIONAL PARTNERSHIP:
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Partner with paid media to align organic and paid strategies, share keyword intelligence, and reduce cannibalization

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Work with product and analytics teams to ensure SEO considerations are embedded in new page launches, site redesigns, and CRO experiments

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Participate in growth experiments including landing page split tests and pricing page optimizations, bringing organic traffic data to inform hypotheses

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Support outbound and ABM campaigns with organic content assets and search intelligence where relevant

What We’re Looking For:
EXPERIENCE & SKILLS

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5–7 years of hands-on SEO experience in a growth marketing role, ideally within a consumer brand or e-commerce environment

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Demonstrated track record of measurably growing non-branded organic traffic and improving keyword rankings — specific examples and metrics expected

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Deep fluency in SEO tooling: Google Search Console, Ahrefs or SEMrush, Screaming Frog, and Google Analytics/GA4

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Strong command of technical SEO: crawl analysis, structured data, Core Web Vitals, indexation management, and site architecture

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Experience building content strategies using semantic SEO, entity modeling, and topic cluster frameworks

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Meaningful familiarity with GEO and AI search optimization — not just awareness, but hands-on experimentation

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Proficiency in WordPress; comfort working with developers on technical implementation tasks

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Ability to write or direct high-quality SEO copy: title tags, meta descriptions, headers, and content briefs

WHO YOU ARE:
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A systems thinker — you assess what exists, identify what’s working and what isn’t, and build on the foundation rather than starting over

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Data-first — every recommendation you make is grounded in evidence and tied to a business outcome

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Intellectually curious about how AI is changing search — you are actively experimenting, not just reading about it

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A strong cross-functional collaborator who can translate SEO concepts for non-technical stakeholders

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Comfortable operating with autonomy in a fast-moving environment where the roadmap evolves quickly

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Genuinely interested in Gabb’s mission and the family technology space

Why You’ll Love It Here

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Mission-driven company protecting kids and making a real difference for families

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Competitive compensation

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Generous insurance coverage (up to 100% of premiums based on tenure)

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401(k) with employer match

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Unlimited PTO and flexible scheduling

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Stock options

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Pet insurance

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An energetic, collaborative culture — and the best coworkers around