SEO Manager

About Get Licensed
Get Licensed is the UK’s largest training provider with 400,000+ professionals trained across multiple verticals, building products and training that solve real problems in regulated industries.

We are hiring an SEO Manager to lead organic search across our portfolio of sites. You will be responsible for growing organic traffic that converts into course bookings, maintaining site health, and making sure search is a reliable revenue channel. You will work closely with our content, design, CRO, and development teams, and report
directly to the Head of Marketing. We will give you the tools, context, and support you need — and in return, we expect you to take ownership of results and bring ideas to the table.

What You’ll Focus On
• Growing organic traffic and improving the quality of that traffic so it converts into bookings and revenue
• Technical SEO: keeping the site healthy, crawlable, and fast — and catching problems before they become crises
• Content and keywords: research, briefs, optimisation, and making sure we rank for the terms that matter commercially
• Link building: developing and managing a sustainable backlink strategy
• Reporting and communication: translating SEO performance into clear updates for the marketing team and leadership.

What We’re Looking For
• Proven SEO experience with demonstrated impact on organic traffic and revenue. You have owned SEO for a site with meaningful traffic, not just advised on it
• Hands-on experience with Ahrefs, Screaming Frog, Google Analytics (GA4), and Google Search Console
• Strong technical SEO knowledge. You understand crawl budgets, indexation, site architecture, Core Web Vitals, structured data, and how to diagnose ranking drops
• Content SEO ability. You can conduct keyword research, build content briefs, evaluate content quality, and optimize pages for search intent
• Experience building or managing link building programs

• Analytical mindset. You can read data, identify patterns, and make decisions based on evidence
• Ability to operate independently and manage your own priorities with minimal oversight
Nice to haves:
• Experience in a training, education, or lead generation business where organic search directly impacts revenue
• Understanding of programmatic SEO or large-scale page generation strategies
• Experience working alongside paid acquisition, CRO, and email marketing teams
• Familiarity with CMS platforms (WordPress) and basic HTML/CSS for on-page changes

The kind of person who thrives here:
• You treat organic search like a growth engine, not a checklist of tasks
• You are obsessive about data and can connect ranking improvements to commercial
outcomes
• You can explain SEO concepts to non-technical stakeholders without jargon
• You are proactive about identifying and fixing problems before they become crises
• You care about quality. You would rather publish 5 excellent pages than 20 mediocre
ones
What You Get
• Ownership of SEO across a high-traffic portfolio with direct revenue impact
• Access to Ahrefs, Screaming Frog, GA4, Google Search Console, and development
support
• Collaboration with content, design, CRO, and paid acquisition teams
• Clear connection between your work and business outcomes

Expected Behaviours

We're primarily non-hierarchical, allowing all our colleagues to take responsibility from day one. We are committed to achieving excellence whilst having fun and being highly curious. We are passionate about hiring fantastic individuals who thrive in an open, fast-paced and collaborative environment, are accountable to themselves, and are willing to roll their sleeves up to get stuff done.

There are certain behaviours we expect from our colleagues, and the key ones are below. Fundamentally we expect everyone at Get Licensed to Do The Right Thing. We measure performance against these behaviours as part of each team member’s monthly performance review:

Agility: We move fast, adapt quickly, and continuously improve.

Curiosity: We never stop learning and seeking better ways to do things.

Excellence: We set new standards and strive to exceed expectations.

Love: We care deeply for the work we do, for each other, and for our customers.

What we offer:

Competitive base salary with additional benefits, including private medical insurance, and paid holiday.

Unlimited opportunities for career growth and professional development

The chance to influence and improve training delivery across the organization.

Join a dedicated and professional team where your ideas are welcomed and your commitment rewarded. 

As the face of Get Licensed, you will be required to lead by example, and live the Get Licensed values to their fullest, based around Doing the Right Thing.

How to Apply
Send your CV along with one example of SEO work you have done: a traffic growth you drove,
a technical issue you fixed, or a content strategy that delivered results. Show us what you did,
not just what you know.