SEO Manager (AI Audit)

Role Overview 

The SEO Manager is responsible for driving search-led strategy and execution across content, technical SEO, and performance optimization. This role supports Omnichannel Search initiatives — including Category Assessments, AI Search Audits, and ongoing SEO programs — ensuring all outputs are data-led, insight-driven, and aligned with client business objectives. The right person brings both the technical depth to audit and fix, and the strategic clarity to translate findings into recommendations that move the business forward. 

Core Responsibilities 

1  Search & Keyword Strategy 

Conduct keyword research and clustering across Google and relevant platforms including YouTube and TikTok 

Translate search data into content opportunities, topic territories, and demand sizing 

Support Category Assessments (OCCA) by mapping search behavior to category-level insights that inform broader strategy 

2  Content & On-Page Optimization 

Develop search-led content recommendations covering structure, intent alignment, and internal linking 

Optimize existing content for rankings, visibility, and engagement — not just traffic, but meaningful presence at the right stage of the user journey 

Collaborate with Editorial and Strategy teams to ensure SEO is embedded into content planning, not applied after the fact 

3  Technical SEO & Website Performance 

Conduct technical audits covering crawlability, indexation, site performance, and Core Web Vitals 

Identify, prioritize, and communicate fixes clearly with developers — translating technical findings into business impact 

Ensure sites are search-engine friendly, scalable, and built to support long-term organic growth 

4  Performance Tracking & Insights 

Monitor keyword rankings, organic traffic, and visibility metrics across relevant platforms 

Translate data into clear insights structured as observations, implications, and opportunities — not just reporting numbers 

Support monthly performance reporting and contribute to strategic reviews with well-reasoned recommendations 

5  AI Search & Emerging Search 

Support AI Visibility Audits across prompt mapping, data validation, and insight generation 

Analyze brand representation across AI-generated responses — evaluating visibility (brand presence), citation (source attribution), and sentiment (how the brand is framed) 

Identify gaps between where the brand currently appears in AI responses and where it should — and build the case for how to close that gap 

Contribute to future-facing search strategies that address how search behavior is shifting from the results layer to the answer layer 

Requirements 

Experience: 3–5+ years in SEO, in an agency or in-house environment 

Search depth: Strong hands-on experience in keyword research and clustering, on-page optimization, and technical SEO audits 

Strategic thinking: Ability to translate data into strategic recommendations — the expectation is insight and direction, not just output delivery 

Collaboration: Comfortable operating in cross-functional teams spanning Editorial, Strategy, and Technology 

Communication: Strong ability to present findings clearly to both technical and non-technical audiences 

Tools: Proficient in Google Search Console, Screaming Frog, and SEMrush or Ahrefs 

Nice to Have 

Experience analyzing AI-generated search outputs across platforms such as Google AI Overview, ChatGPT, or Gemini 

Understanding of how LLMs retrieve, attribute, and frame brand information — not just what they output 

Familiarity with prompt construction for research or audit purposes 

Multi-market or localized SEO experience, particularly across APAC markets 

What We Are Looking For 

The right person for this role understands that modern search strategy does not stop at the blue link. They bring the technical foundations to ensure a site is healthy and crawlable, the content instinct to identify what an audience is actually looking for, and the analytical clarity to turn data into a direction. As AI continues to reshape how people find information, this role sits at the center of that shift — helping clients stay visible, credible, and present in the spaces that matter. 

This is not a role for someone who delivers outputs and moves on. 

It is for someone who stays curious about what search is becoming — and helps clients get ahead of it. 

Engagement Details 

Type: Freelance / Contract 

Scope: Ongoing SEO program support; may include AI Visibility Audit deliverables 

Location: Remote; APAC market familiarity preferred 

Collaboration: You will work closely with the SEO Leads, account team, and cross-functional partners throughout delivery