SEO Director

Jellyfish Overview

Jellyfish is a full-service global digital agency, combining strategy, creative, data, media buying, and planning expertise with technology under one integrated roof. With almost 2,000 Jellies across 38 offices worldwide, we are the unconventional global marketing partner of the future.

We understand both brand and activation. We ensure our clients reach, influence, and connect with the right audiences and fans based on data that reveals the insights to deliver exceptional creative solutions across any platform. In short, we create and deliver culturally relevant creativity that cuts through the clutter and sets hearts (and feeds) on fire.

As part of the Brandtech Group, we’re at the forefront of deploying GenAI tools across every aspect of what we do, and in PencilPro, we have the world’s No. 1 generative AI platform, revolutionizing the process of creative production, distribution, and performance prediction.

Capability Overview

Earned Media at Jellyfish is where science meets storytelling—a dynamic powerhouse of SEO strategists, analysts, and creatives who transform search intelligence into business evolution. We decode consumer intent, uncover market opportunities, and fuel agile, ever-shifting marketing strategies for the world’s biggest brands. We don’t just talk—we move, executing high-impact SEO that drives measurable growth. With a boutique feel and global scale, we move fluidly through challenges, collaborating, innovating, and pushing boundaries. From technical excellence to content, ASO, and digital PR, we don’t just optimize —we shapeshift digital marketing, making SEO a central force that propels brand success forward.

Role Overview

As an SEO Director within Earned Media, you will be responsible for leading GEO & SEO strategy across enterprise-level clients, ensuring alignment with broader organic search, content marketing, and digital PR initiatives. You will own SEO roadmaps, mentor teams, and drive strategic innovation, ensuring our Earned Media capability continues to deliver industry-leading results.

This role demands deep technical expertise, a data-driven mindset, and the ability to engage at a senior level, ensuring clients receive cutting-edge GEO & SEO solutions that drive measurable business impact. You will also play a key role in shaping internal processes, knowledge-sharing initiatives, and cross-channel collaboration.

Responsibilities

Strategic Leadership & SEO Excellence

• Define and own GEO & SEO strategies across key client accounts, ensuring best-in-class technical, content, and authority-building approaches.

• Act as the primary strategic consultant for clients, providing high-level GEO & SEO insights and driving measurable growth.

• Own local advocacy and knowledge for our GEO proprietary tech solutions.

• Collaborate closely with Content, Digital PR, and Paid Media teams to ensure a fully integrated Earned Media strategy.

• Own and evolve GEO & SEO measurement frameworks, leveraging tools such as GA4, Google Search Console, Looker Studio, and enterprise SEO platforms.

• Maintain a forward-thinking approach, identifying and implementing emerging SEO innovations, such as AI-driven content optimization, automation, and data science applications.

Operational Excellence & Performance Management

• Oversee the operational delivery of SEO programs, ensuring seamless execution across technical SEO, content marketing, and link-building initiatives.

• Take ownership of client performance KPIs, ensuring that teams deliver against agreed goals while maintaining profitability.

• Set the standard for internal communication and process optimization, ensuring structured documentation, efficient workflows, and actionable insights.

• Drive continuous improvement by proactively assessing internal SEO methodologies and ways of working to enhance efficiency and effectiveness.

Team Leadership & Development

• Manage, mentor, and develop Senior SEO Managers and SEO Managers, ensuring professional growth and a strong talent pipeline within the Earned Media team.

• Identify and address knowledge gaps within the team by implementing structured training programs, workshops, and peer-to-peer learning initiatives.

• Foster a culture of collaboration and innovation, ensuring that SEO remains at the cutting edge of digital marketing.

• Actively contribute to the global SEO community within Jellyfish, leading internal knowledge-sharing and thought leadership initiatives.

Innovation & Industry Thought Leadership

• Stay ahead of SEO industry trends, algorithm updates, and emerging technologies, integrating them into our strategic approach.

• Champion AI-driven automation, data-driven insights, and cutting-edge SEO methodologies to enhance performance and efficiency.

• Represent Jellyfish at industry conferences, events, and speaking engagements, furthering our position as a leader in Earned Media.

Skills & Competencies

Technical & Strategic Expertise

• Extensive experience in enterprise-level SEO strategy and execution, with a proven track record of delivering significant organic growth.

• Deep knowledge of technical SEO, structured data, JavaScript frameworks, and web performance optimization.

• Advanced expertise in SEO analytics, automation, and reporting, with proficiency in GA4, Adobe Analytics, Looker Studio, and enterprise SEO platforms.

• Strong understanding of digital PR, content marketing, and authority-building strategies, ensuring a holistic Earned Media approach.

• Ability to translate complex SEO insights into executive-level recommendations and strategic roadmaps.

Leadership & Communication

• Demonstrated experience in leading teams, mentoring talent, and fostering a high-performance culture.

• Strong ability to influence and engage senior stakeholders, both internally and externally.

• Excellent organizational and project management skills, capable of handling multiple high-profile projects.

• Ability to present complex ideas persuasively, whether in client meetings, internal strategy sessions, or industry events.

Values & Behaviours

Jellyfish Values

• We Are Real & Rigorous – We drive data-led decisions with precision, ensuring our strategies are built on deep analysis and expert execution.

• We Are Free-Thinking – We push boundaries, challenge convention, and inspire innovation in SEO and digital marketing.

• We Are All Authors – We take full ownership of our work, lead by example, and foster an environment of accountability and high standards.

• We Are One Bloom – We collaborate seamlessly across teams, ensuring alignment and collective success in everything we do.

Expected Leadership Behaviours

• Client-Centric Mindset – Anticipates client needs and proactively delivers high-value solutions that drive performance and business impact.

• Ownership & Accountability – Leads from the front, taking responsibility for outcomes and ensuring continuous improvement across teams and projects.

• Problem-Solving – Identifies challenges early, provides structured solutions, and drives efficiency in execution.

Commitment to Growth & Learning – Proactively mentors team members, fosters professional development, and stays ahead of industry trends to drive capability excellence.