SEO Content Specialist

Who We Are

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

The Role

We’re hiring an SEO Content Specialist who’s ready to make waves in the AI healthtech space. You’ll be focusing on content writing, optimising on-page content, and streamlining administrative tasks to drive rapid growth globally.

Working closely with the GTM team, you’ll be part of our pioneering organic growth team and will have a great opportunity to build something 0 to 1.

It’s a chance to lay down the organic content foundations that will fuel our hypergrowth, while building a content production engine that will scale 10x over the next few years.

What you’ll do

• Content creation: Write high-quality, search-optimised content including blog posts, landing pages, and guides designed specifically to improve organic and AI search visibility, user engagement, and sign-ups.

• Keyword research: Conduct thorough keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities. Align keyword strategy closely with user intent to drive qualified website traffic.

• Content experimentation: Test new content strategies, formats, and topics to uncover untapped growth opportunities. Evaluate results to continuously improve content performance and organic reach.

• On-page optimisation: Improve content quality by optimising meta titles, meta descriptions, headings, and body copy, ensuring alignment with SEO best practices to maximise visibility and click-through rates.

• AI automation: Leverage AI to implement solutions that streamline day-to-day task management, such as generating assets, coordinating translations, publishing workflows, and updating content masterlists, among others.

What we will look for:

• 3+ SEO copywriting experience, excellent content writing ability, strong understanding of user intent

• Proficient in CMS platforms, particularly Sanity

• Analytical: Experience with SEO tools and analytics, data-driven decision making

• Initiative: Self-starter with proven track record of shipping content that drives growth, comfortable with consistent hands-on execution

• Communication: Work effectively with designers, developers, and other stakeholders

• Adaptability: Up-to-date with AIO and SEO trends, industry best practices, and new techniques in AI and organic search growth

• Bonus: Healthcare-related experience or medical background

If we’d worked together the last 6 weeks, you’d have:

• Published at least 13 pieces of high-quality, long-form content

• Shipped an improvement initiative to make content production more streamlined

• Drafted a process brief for accurately automating performance tracking and reporting

The way we work

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

1. Build to Last

We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.

2. Own Your Practice

Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.

3. Move Fast, Stay Steady

We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.

4. Make Others Better

Honest feedback, steady support, and shared growth keep our teams improving together.

Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you will flourish with us

• Flexible hybrid working environment

• Learn from some of the best engineers and creatives, joining a diverse team

• Become an owner, with shares (equity) in the company, if Heidi wins, we all win

• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups

• If you have an impact quickly, the opportunity to fast track your startup career!