SEO Content Specialist

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Working across all industry sectors, our summits, conferences and online event brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a global scale. Our client base is comprised of C-level executives from 98% of existing fortune 1,000 companies and are world leaders in a variety of industries such as healthcare, legal, pharmaceutical, investments, energy, packaging, and many more.

We’re looking for a Content Specialist with strong SEO skills and hands-on experience using SEMrush or similar tools, to help plan, write, optimize, and improve content that ranks—and converts. You’ll work closely with marketing to turn keyword insights into high-quality articles, landing pages, and campaign content.

This is an in-person role located in our Kuala Lumpur office.

Key Responsibilities

• Write and edit SEO-led content (blog articles, landing pages, web copy, email/campaign assets).

• Use SEMrush for keyword research, topic discovery, competitive analysis, and content optimization.

• Optimise AI visibility through citations and social listening.

• Build and maintain content outlines aligned to search intent and funnel stage.

• Optimize existing pages (titles, meta descriptions, headings, internal links, readability).

• Collaborate with designers/marketing to support campaigns with clear, on-brand messaging.

• Track performance and iterate based on rankings, traffic, CTR, and engagement.

Qualifications

• 2-4 years of proven experience as a content writer/copywriter with a portfolio of SEO-focused work.

• Practical knowledge of SEMrush (Keyword Magic Tool, Position Tracking, Site Audit, On Page SEO Checker, etc.).

• Strong understanding of search intent, on-page SEO, and basic technical SEO principles.

• Excellent English writing skills with a clear, confident, and adaptable tone.

• Ability to meet deadlines, take feedback well, and work independently.

• Familiarity with Google Search Console, Google Analytics will be considered an advantage.

Compensation & Benefits

• Performance Bonus: Your impact matters. High performance is rewarded through our bonus program.

• Medical Coverage: Confirmed employees are entitled to medical benefits in accordance with company policy.

• Year-End Paid Leave: Additional paid leave is granted at year-end, on top of standard annual leave.

Training & Work Culture

• Content Development Training: Ongoing training opportunities to help you improve your skills and grow professionally.

• Global & Inclusive Work Environment: Work with a diverse team in a supportive and collaborative environment, with regular team-building activities to stay connected.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
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